Business Strategy Specialist leading data - driven marketing projects for global clients. Collaborating on AI technologies for competitive advantage and optimizing brand investment with analytics.
About the role
- Senior Manager leading marketing strategies and campaigns for Manheim's complex commercial accounts. Collaborating with cross-functional teams to achieve client remarketing goals and sales priorities.
Responsibilities
- Own marketing strategy for Manheim’s most complex and strategically critical commercial accounts, serving as a trusted marketing advisor to both senior client stakeholders and internal sales partners.
- Develop and maintain deep knowledge of client business models, remarketing strategies, and industry dynamics to inform long-term account planning and relationship management.
- Lead the strategy, development, and execution of high-impact, multi-channel marketing campaigns aligned to complex commercial client objectives.
- Partner closely with Field Marketing, Sales, and Operations to ensure campaigns are executed consistently across auction locations while meeting enterprise client expectations.
- Leverage analytics platforms (e.g., Salesforce) and AI-enabled tools to synthesize large, complex data sets into executive-ready insights, summaries, and strategic recommendations.
- Translate buyer behavior, campaign performance, and industry and sales trends into clear narratives that support growth strategy and client decision-making.
- Act as a strategic marketing partner to Sales, collaborating closely to align account priorities, pipeline opportunities, and client engagement strategies.
Requirements
- Bachelor's degree in related discipline and 8 years of progressive experience in B2B marketing, with a focus on enterprise account management and campaign leadership.
- Strong analytical skills and experience with marketing analytics tools, CRM platforms (e.g., Salesforce), and AI-powered tools with advanced analytics.
- Proven ability to distill complex information into executive-level insights for senior clients and internal sales partners.
- Demonstrated success in building and maintaining relationships with enterprise-level commercial clients.
- Experience developing and managing marketing budgets with ROI accountability.
- Excellent presentation and communication skills for executive-level client interactions.
- Comfort operating autonomously within high-visibility, high-impact accounts.
- Ability to prioritize work and demonstrate agility among competing priorities.
- Attention to detail is a must.
- Ability to work on CST or EST schedules to accommodate internal and external customers.
- Travel: 35% for client meetings and auction location visits. Must live within 60 miles of a major airport.
Benefits
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
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