Marketing and BD Manager role at Kreston Reeves managing campaigns and events with a creative, proactive approach. Leading a small team and collaborating with stakeholders across the firm.
About the role
- Trade Marketing Manager at Trinny London focusing on driving brand growth through strategic marketing plans and retail collaborations.
Responsibilities
- Trade Planning: Work with the Commercial team to build annual trade marketing plans with retail partners, identifying key moments to amplify awareness and drive acquisition.
- Campaign Execution: Align marketing activation and spend to brand campaigns and NPD moments tailoring plans bespoke to retailers.
- Retailer Alignment: Run regular operational meetings and bi-annual strategic planning sessions with retailers to align on partnership goals and activation planning.
- Content & Tactics: Deliver bespoke, location-relevant content and sales-driving tactics for key doors and campaigns.
- Internal Collaboration: Feed requirements into the central marketing function and collaborate with Retail and Creative teams for execution.
- Financial Oversight: Manage trade budget within retailer P&L, ensuring all spend delivers ROI, and share learnings with wider team
- Store Launches: Plan and negotiate best-in-class marketing support for each new store launch.
- Production & Events: Brief and manage the production of marketing POS and organise large-scale brand events.
- Strategy: Utilise media to drive awareness and support the Retail team with eventing toolkits across the region.
- Logistics: Coordinate with the planning team to ensure stock is organised to support all marketing activity.
Requirements
- Proven experience in trade marketing working with retail partners and translating brand calendars into retail activation plans.
- Experience in translating brand calendars into activation plans within Retail.
- You can balance creativity with strategic intent.
- Success in negotiating marketing support and experience managing/justifying budget spend.
- A passion for the beauty industry and an appetite for continuous learning and development.
- Structured and organised, comfortable working with a "hands-on" approach with the ability to work in a fast-paced, ever-changing startup environment.
- An appetite for learning and development.
- Excellent relationship-building and written/verbal communication skills.
- Excellent PowerPoint and presentation skills.
Benefits
- Hybrid and flexible working, with core working hours
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
- Welcome to Trinny London Starter Stack and swag
- Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
- An annual personal training and development budget
- Enhanced family friendly packages to support birthing & non-birthing parents
- Pension scheme
- Workplace nursery scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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