Marketing Lead - Tea at TCP - USA overseeing strategy, brand positioning, and P&L for tea portfolio. Leading integrated marketing campaigns and e - commerce growth initiatives from Woodcliff Lake, NJ.
About the role
- Vice President of Large Client Marketing developing B2B and B2B2C marketing strategies for Dental accounts. Leading marketing initiatives and cross-functional collaboration to drive growth in CareCredit usage.
Responsibilities
- Lead and execute client and partner marketing initiatives that support acquisition, activation, usage and retention for Large Client Dental Practices.
- Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.
- Present, influence, and sell-through plans and programs to external executives/C-suite.
- Optimize internal and contractual marketing spend; pursue additional funds to meet growth goals.
- Partner with sales leadership to segment clients/partners and align resources based on business goals and growth opportunities.
- Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.
- Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.
- Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.
- Manage marketing budgets, including forecasting and expense tracking.
- Lead cross-functional projects and drive collaboration across multiple levels of management.
Requirements
- Bachelor's Degree OR in lieu of a degree, a high school diploma and 10+ years of marketing experience
- 5+ years of marketing experience partnering with creative agencies to include prior B2B and B2B2C marketing experience
- 5+ years of people leadership experience
- Strong analytics background needed to set strategy and measure performance
- Ability to travel ~25%
Benefits
- Flexible work arrangements
- Tools and technology for career growth
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Manager developing US marketing plan at Eco Outdoor. Leading marketing strategies and collaborating with global team in Beverly Hills, CA.
Intern at American Hotel & Lodging Association supporting various initiatives in policy, advocacy, and communications. Opportunity to gain hands - on experience in the hospitality industry.
Marketing Analyst at Globo generating strategic insights for commercial positioning and audience data analysis. Collaborating across multiple platforms, including linear TV and digital channels.
Intern supporting B2B marketing activities at Ecolab, a leader in sustainable solutions. Focus on hands - on marketing experience in a diverse team environment.
Marketing intern supporting content creation and campaigns for WEROCK Technologies GmbH. Active collaboration with marketing and sales teams in Karlsruhe, Germany.
Lead digital marketing initiatives and trade programs to enhance brand visibility for Yara's crop nutrition solutions. Collaborate with cross - functional teams, driving farmer engagement and optimizing campaigns.
Marketing Intern contributing to NexThreat's marketing strategies and social media management. Supporting content creation and market analysis for a creative and driven team.
Founding Marketer at Finch building marketing strategies to improve access to legal services for everyday Americans. Collaborating across functions to enhance the company’s brand presence.
Intern coordinating marketing analytics and digital enablement at Porsche Asia Pacific. Supporting KPI reporting, digital transformation, and data - driven decision - making.