Head of Global Private Markets Marketing responsible for marketing strategy at Franklin Templeton. Leading team and collaborating with cross - functional stakeholders to enhance client engagement and product visibility.
About the role
- Head of Lifecycle Marketing for Trade Nation overseeing customer journey and engagement strategies. Collaborating with Product, Data, Sales, and Compliance to drive measurable results.
Responsibilities
- Owning the end-to-end customer journey from first contact to ongoing trading.
- Identifying friction points and designing practical interventions.
- Aligning journeys to product realities such as onboarding, funding, platform use, and education.
- Ensuring all communications reflect clear costs, clear risk messaging, and Trade Nation’s tone.
- Running structured tests across key funnel stages.
- Defining and tracking KPIs such as stage conversion, time-to-event, retention, and cohort value.
- Providing clear weekly and monthly reporting to senior stakeholders.
Requirements
- Proven experience owning lifecycle or CRM for a measurable activation funnel.
- Strong hands-on CRM capability, ideally HubSpot, including segmentation and workflows.
- Solid understanding of funnel metrics and experimentation; comfortable working with data and dashboards.
- Experience working with Product, Data, Engineering, and Sales.
- Good judgement in regulated communications and approvals.
- Experience leading a small team and delivering through others.
- Preferred requirements
- Experience in trading, investing, fintech, or other regulated sectors.
- Experience operating across multiple regions or entities.
- Experience combining lifecycle automation with Sales follow-up.
- Experience with in-app or push messaging and product analytics tools.
Benefits
- Competitive salary, and discretionary annual bonus.
- Private healthcare.
- Personal protection insurances
- Active Lifestyle allowance.
- Annual leave above minimum entitlement.
- Up to 3 weeks allowance to work in any location.
- Enhanced parental leave packages.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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