Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- Trade Marketing Specialist managing marketing activities for Salewa and other brands in export markets. Focus on coordination and support of local activities across multiple channels from Bolzano, IT.
Responsibilities
- Planning, coordination and reporting of local annual trade marketing activities with focus on in store executions, digital touchpoints and organisation of trade fairs
- Adaptation and preparation of the international trade marketing assets according to the activity calendar with key accounts (POS tools, shopwindows, content, graphics)
- Coordination of local sports marketing activities with focus on race sponsorships, test-events, managing athletes, ambassadors and cooperations
- Planning and coordination of local PR and media activities
- Controlling and reporting of the marketing budgets
- Coordination of external and internal stakeholders like Distributors, Agents and Sales teams
- Implementation of the international marketing and brand strategy through regular exchange
- Alignment of the Sales team on the annual marketing plans
- Support Sales Team in the organization of internal events and dealer events
- Regular visits of the export markets
Requirements
- Degree in marketing, communication or business
- 2-3 years of business experiences in marketing, preferably in the sports industry
- Good understanding of the outdoor industry
- Strong ability to interact with people from different cultures
- Excellent organization skills
- Excellent Italian and English skills, German skills are a plus
- Good coordination and team work skills, outgoing, creative
Benefits
- Willingness to travel (20%) and be on-field
- Passion for mountain sports (f.e. ski touring, trail running, mountaineering, climbing)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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