VP of Lifecycle Marketing at Synchrony Bank defining lifecycle strategies and enhancing customer engagement. Leading data - driven strategies to improve customer satisfaction and retention across multiple channels.
About the role
- Performance Marketing Coordinator driving growth strategies in healthtech company. Leading paid media and analytics for business impact and efficient performance marketing.
Responsibilities
- Lead media strategy focused on efficiency and business impact
- Prioritize channels, campaigns and audiences based on results
- Lead campaigns on Google, Meta, LinkedIn and other channels
- Manage partner agency with focus on quality and speed of execution
- Monitor budget, pacing and performance
- Continuously optimize landing pages, forms and user journeys
- Design A/B tests and incremental improvements
- Collaborate with Content, CRM, Data and Sales teams
- Ensure performance is measured by real business impact (not just media metrics)
- Track metrics such as CAC, CPL, conversion and lead quality
- Translate data into decisions and action plans
- Coordinate internal team and external partners
- Establish processes, rituals and quality standards
Requirements
- Strategic mindset with hands-on execution
- Strong business acumen (media → revenue)
- Analytical with a practical, results-oriented approach
- Ability to prioritize and make decisions
- Ability to collaborate across multiple functions
- Test-and-learn mentality with continuous improvement
- Proven experience in Performance Marketing
- Experience with paid media and campaign optimization
- Experience with funnel management, CAC and growth metrics
- Experience with CRO (landing pages, forms, testing)
- Experience interfacing with Sales, CRM, Content and Data teams
- Experience in growth-driven company cultures
- Experience in healthtech, SaaS, B2B or services
- Experience with tracking and attribution
- Experience integrating marketing and sales
- Proven track record of improving CAC and conversion
Benefits
- Company-paid health insurance
- 30 days paid annual leave
- Wellhub (wellness platform)
- Birthday voucher
- Parking space
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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