Business Strategy Specialist leading data - driven marketing projects for global clients. Collaborating on AI technologies for competitive advantage and optimizing brand investment with analytics.
About the role
- VP of Lifecycle Marketing at Synchrony Bank defining lifecycle strategies and enhancing customer engagement. Leading data-driven strategies to improve customer satisfaction and retention across multiple channels.
Responsibilities
- Define, develop, and execute comprehensive lifecycle strategies that enhance customer engagement, satisfaction, retention, and lifetime value
- Own the full customer journey strategy across key lifecycle stages
- Lead development of customer journey frameworks using behavioral and transactional insights
- Partner with Analytics/Data Science to identify key moments of opportunity, define measurement frameworks, and inform next-best actions
- Develop test-and-learn roadmaps to continuously optimize personalization, channel mix, creative, and performance at each stage of the journey
- Responsible for compliance and governance of lifecycle activities, ensuring adherence to policies and regulations
- Oversee customer loyalty program strategy and performance
Requirements
- Bachelor's Degree or high school equivalent with 14+ years of experience in lifecycle marketing
- 10+ years of experience in lifecycle marketing and/or CRM, preferably in financial services, fintech, or retail media
- 5+ years leading teams in CRM or personalization marketing with proven success in driving measurable engagement growth
- Demonstrated expertise in multi-channel journey design (email, push, SMS, in-app, paid media)
- Experience with MarTech tools and customer data platforms (CDPs)
- Ability and flexibility to travel for business as required
Benefits
- Flexible work arrangements
- Professional development opportunities
- Annual bonus based on individual and company performance
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