Consumer Marketing Specialist at O’Neill Vintners & Distillers driving planning and execution of marketing initiatives. Focus on brand activations, events, communications, and partnerships.
Responsibilities
Plan and execute brand activations, partnerships, trade events, distributor events, hospitality experiences, and community events aligned with brand strategies
Assist with in-market planning, including GSMs, launches, distributor events, and incentive trips
Support launch decks and activation toolkits
Ensure all activations reflect the brand’s experiential identity and deliver a cohesive consumer experience
Support experience design for hospitality and sales activations
Ensure all events adhere to in-market compliance, event compliance standards, and company policies
Plan and support marketing initiatives for Estates, including Robert Hall and Ram’s Gate
Support in design-related needs for Brand activations, consumer touchpoints, and Estates merchandise & assets creation
Track project-based budgets and maintain spend within approved GL accounts
Assist in identifying and executing trending partnerships and community initiatives that enhance brand awareness
Support in PR/Communication functions to drive consumer brand awareness
Collaborate with Sales, Hospitality, PR, DTC, agencies, and vendors to ensure seamless execution
Requirements
Bachelor’s degree in marketing, public relations, hospitality, wine and viticulture, graphic communications, communications, or a related field (or equivalent experience)
1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferred
Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
Experience managing vendors, contracts, and on-site event execution
Excellent communication skills and ability to collaborate across departments
Leadership abilities with a solution-oriented and positive mindset
Benefits
medical, dental, vision, and life insurance coverage
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