Hybrid Performance Marketing Manager

at ITB Consulting GmbH

• Job title: Performance Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Bonn, Germany

About the role

• Marketing Manager at ITB Consulting managing customer journey funnels and performance marketing campaigns with a collaborative approach.

Responsibilities

• You manage high-performing funnels across the entire customer journey – from initial inspiration to a clear decision.
• Do you want to move people, not just “manage” campaigns?
• Lots of creative freedom: you will expand the marketing area and bring your own ideas.
• Close collaboration with Sales, the Product team and Consultants to drive growth holistically.
• Lead generation & campaign work: you plan, manage and optimize cross-channel lead campaigns along the customer journey (funnel/lead management).
• Performance Marketing: you implement campaigns primarily on LinkedIn (optionally Meta/Google) and optimize them in a data-driven way.
• Analysis & optimization: you run ongoing performance analyses and A/B tests and derive action plans.
• Tracking & reporting: you set up pragmatic tracking and present KPIs (leads, conversion rate, CPL) clearly.

Requirements

• Experience in online/performance marketing, ideally B2B/SaaS (HR-related experience is a plus).
• Good understanding of target audiences, funnels and conversion.
• Practical experience with LinkedIn Ads, ideally complemented by Google/Meta.
• Confident use of analytics/marketing tools (e.g., Google Analytics) and a basic understanding of SEO and GEO (geo-targeting).
• Structured, independent working style, strong communication skills and enjoyment of teamwork.
• Very good German and good English skills.
• Nice to have: HubSpot (or a similar CRM/marketing-automation tool), experience with video content, WordPress, Elementor or other comparable tools, experience in copywriting and creating conversion-optimized text.

Benefits

• A collaborative working relationship where our clients’ success comes first – we focus on developing sustainable solutions that create real value rather than pursuing short-term marketing and sales goals.
• This only works through teamwork: consultants and product developers with a psychology background, software developers, marketing experts and sales colleagues work hand in hand.
• ITB offers room for creativity and development, so your innovative ideas and opinions are welcome.
• We are a family-friendly employer where private and professional life can be well balanced.
• Accordingly, your workdays are flexible in terms of home office days and working hours.
• We have a strong team spirit with workshops, shared lunches, team events, sports activities, health promotion and much more.
• We offer an internal ITB training curriculum and a budget for your personal development.
• We also have excellent public transport connections and free parking. You also have the option to purchase a subsidized Deutschlandticket (public transport pass).