Marketing Assistant at Footasylum supporting Retail, Brand, and PR functions. Engaging in campaigns, reports, and marketing strategies in a fast - paced environment.
About the role
- Principal Marketing Scientist leading data analysis and statistical marketing measurement methodologies at GEICO. Collaborating with various teams to drive business decisions and create business value through data-driven insights.
Responsibilities
- Collaborates with teams to define metrics, formulate strategies, and develop solutions to drive business value through effective use of data and modern statistical measurement methodologies.
- Identifies, extracts, aggregates, and synthesizes data in a variety of structured and unstructured formats using SQL, or other appropriate language to enable analysis, development, and solution deployment.
- Lead the analyzation of large, complex datasets and IDENTIFIES meaningful patterns and features that lead to actionable insights and support data-driven solutions to business problems.
- Builds, tests, and validates advanced measurement methodologies using Python or R, or other appropriate language, as part of overall solution development.
- Interprets and communicates data findings and insights using visualization, formal presentations, written memos, and other appropriate formats.
- Lead implementation of solutions into production systems and reporting platforms by leading solution design, assisting in development of requirements, developing testing scenarios, and monitoring implementation results.
- Conducts data studies and data discovery of new data sources or new uses for existing data sources to create business value.
Requirements
- Must have BA/BS in Economics, Statistics, Mathematics, Engineering, Operations Research, Quantitative Marketing, or related field.
- 7+ years of professional experience programming in R or Python for the purposes of developing advanced analytical solutions, visualizations, reports, and presentations.
- 7+ years of professional experience utilizing SQL to work in enterprise database solutions.
- 4+ years of demonstrated experience in Marketing Science related solutions including, but not limited to: MMM, MTA, A/B Testing, Design of Experiments, Statistical Hypothesis Testing, Attribution, Response Modeling, Uplift Modeling, Audience List Creation and Deployment, Identity Resolution, Econometric Modeling, or other applied marketing science solutions.
- Must be able to communicate in a clear, concise, professional oral or written manner, to be understood by customers, clients, co-workers, and other employees of the organization.
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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