Regional Marketing Digital Manager at ERM driving global marketing, enhancing digital presence, and ensuring engagement growth. Overseeing multi - channel campaigns and local executions for commercial success.
About the role
- Marketing Associate driving customer engagement and strategy for IFF, a global leader in flavors and fragrances. Collaborating with teams to create impactful marketing strategies in the Food Industry.
Responsibilities
- Drive customer engagement through strong storytelling, compelling ideas, and meaningful ways to connect.
- Support in carrying out various marketing and communication activities in Indian Sub-Continent.
- Communication support in new product launches, dealer activations in Distribution business.
- Creating marketing collaterals for B2B customers.
- Build a deep understanding of the Food Industry dynamics, trends, drivers and unmet needs.
- Support proactive and reactive customer projects to increase the likelihood of winning business through insight, ideas, and strategic alignment.
- Coordinating and collaborating with sales, innovation and business units to drive industry initiatives and activities.
- Support in strategizing, conceptualizing and executing the events, trade shows, customer interactions etc.
Requirements
- Master’s degree in Marketing, Business, Communication or any other relevant discipline.
- Minimum of 3-5 years of Marketing experience in B2B or B2C environments, preferably within the Food Ingredients or FMCG industry.
- Proven experience in market analysis, communication campaigns, concept development and event management.
- Understanding of collecting data from secondary reports and creating PowerPoint presentations.
- Excellent in creating marketing collaterals in line with brand guidelines.
- Excellent verbal and written communication skills.
- Strong project management skills and ability manage multiple projects simultaneously.
- Passion for thinking of new and innovative ways of marketing in B2B environment.
- Willingness to travel as required.
Benefits
- Health insurance
- Training opportunities
- Learning and development programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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