Hybrid Broadband Integrated Marketing Manager – Transition Support

at T-Mobile

• Job title: Broadband Integrated Marketing Manager – Transition Support
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $88,200 - $159,200 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Bellevue, United States

About the role

• Integrated Marketing Manager developing marketing strategies for T-Mobile's Broadband products. Leading the integration and transition of marketing data systems for optimized performance.

Responsibilities

• Support the transition of marketing data processes and workflows from Salesforce to Adobe, including documentation, process refinement, and stakeholder coordination
• Lead integration of marketing systems with media activation platforms, ensuring accurate and timely data delivery for campaign activation
• Collaborate with platform, data engineering, and media teams to ensure marketing data flows—such as audience segments, pricing logic, and performance feedback loops—are automated, accurate, and aligned with campaign execution needs
• Enable segmentation strategies and audience activation using first-party data, ensuring compliance with privacy and platform guidelines
• Own signal quality + server-side measurement (CAPI/enhanced conversions, dedupe, event schema, monitoring)
• Automate and operationalize audience segment delivery and refresh cycles to key platforms (DSP, paid social, search, email, SMS) for faster speed-to-market
• Build and maintain an audience framework (taxonomy, lifecycle stages, eligibility rules, suppression logic) to support paid media and CRM programs
• Partner closely with performance and analytics teams to measure campaign impact and optimize audience strategies
• Oversee and manage data-related deliverables across five cross-functional delivery teams, ensuring timelines, dependencies, and quality standards are met
• Lead collaboration with internal stakeholders to define and refine requirements for dynamic, time-based pricing enablement across omnichannel marketing platforms
• Drive the connection between first-party data platforms (CRM/CDP) and media/activation platforms to enable targeting, suppression, and personalization across channels
• Maintain clear documentation of processes, data flows, and decision logic to ensure cross-team transparency and ease of onboarding
• Create and maintain end-to-end workflow documentation and system maps that show how data and campaigns move through the stack
• Advocate for and enforce best practices in data hygiene, naming conventions, and governance across marketing systems

Requirements

• Bachelor’s degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent
• 4+ years in marketing technology, integrated marketing, or marketing operations roles
• Proven experience leading cross-functional teams or initiatives involving multiple delivery teams or workstreams
• Strong working knowledge of Salesforce, Adobe Experience Cloud, and data automation pipelines
• Familiarity with pricing systems, dynamic content delivery, and omnichannel campaign frameworks
• Experience with media activation platforms (e.g., DSPs, Meta, Google, email/SMS platforms) and CRM-based campaign strategies
• Exceptional project management skills, with an ability to translate complex requirements into actionable plans
• Excellent communication and collaboration abilities—especially across marketing, data, and tech teams
• Experience working on broadband, telecom, or subscription-based services preferred
• Working knowledge of CDPs, audience segmentation platforms, or customer data frameworks preferred
• Prior involvement in MarTech migration projects (Salesforce → Adobe) preferred
• At least 18 years of age and legally authorized to work in the United States.

Benefits

• medical, dental and vision insurance
• flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off and up to 12 paid holidays
• paid parental and family leave
• family building benefits
• back-up care
• enhanced family support
• childcare subsidy
• tuition assistance
• college coaching
• short- and long-term disability
• voluntary AD&D coverage
• voluntary accident coverage
• voluntary life insurance
• voluntary disability insurance
• voluntary long-term care insurance
• mobile service & home internet discounts
• pet insurance
• access to commuter and transit programs