Marketing Specialist developing and implementing marketing plans and multi - channel campaigns across UK and Ireland. Collaborating with stakeholders and driving customer loyalty and demand.
About the role
- Marketing Analytics Analyst at Afya, responsible for data collection and analysis to optimize e-commerce funnels. Focused on transforming insights into actionable strategies for marketing channels.
Responsibilities
- Implement and manage tags, pixels, and conversion events using Google Tag Manager (Google Ads, Meta Ads, LinkedIn Ads, etc.);
- Configure and optimize measurements in Google Analytics 4 (events, parameters, audiences, and reports);
- Map, analyze, and optimize e-commerce sales funnels, identifying drop-off points and conversion opportunities;
- Develop and maintain dashboards in Looker Studio to monitor KPIs;
- Ensure data quality through tracking audits and validations;
- Integrate and manipulate data using SQL and ETL processes;
- Support the marketing team with data-driven analyses and insights.
Requirements
- Proficiency in Google Tag Manager;
- Solid experience with Google Analytics 4;
- Experience in e-commerce funnel analysis and CRO (conversion rate optimization);
- Experience creating dashboards in Looker Studio;
- Knowledge of SQL for data manipulation;
- Experience with ETL tools and processes;
- Analytical, data-driven profile focused on generating business value.
Benefits
- Meal allowance / meal voucher;
- Flexible hours and work arrangements (for remote roles);
- Transportation allowance (for hybrid or on-site roles);
- Profit-sharing (PLR);
- Multi-benefits: flexible benefit via Flash Card to use as you prefer;
- Gympass / Wellhub;
- Psicologia Viva (online platform for consultations with psychologists and nutritionists);
- Health and dental insurance;
- Life insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and important information for mother and baby health through a network of accredited nurses;
- Birthday Day Off (one day off to take on your birthday or during your birthday month);
- Online learning platform with a variety of courses to enhance your skills (UCA);
- Language academy (AIA);
- Leadership development program;
- Discount on undergraduate and postgraduate courses at Afya's educational units;
- Premium subscription to Afya iClinic and Afya Whitebook.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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