Hybrid Manager, Trade Marketing

at E.L.F. BEAUTY

• Job title: Manager, Trade Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $80,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Los Angeles, United States

About the role

• Manager, Trade Marketing driving global trade strategy and brand investment across major retailers. Leading market activations and collaborating with cross-functional teams in beauty industry.

Responsibilities

• responsible for partnering with Senior Manager of Trade Marketing to develop and execute the global trade strategy with a focus on how to be best-in-class animators with key trade partners in the US, UK, CA, Australia and more
• responsible for developing high impact trade plans at key retailers that breakthrough the highly competitive retailer digital and POS ecosystems
• responsible for partnering with Sr. Manager Trade Marketing, brand marketing, and sales leads to guarantee the perfect execution of all trade animation
• collaborate with sales and media team to manage a clear vision of brand investments and ROI with retail partners
• collaborate with sales, brand, creative and visual merchandising teams to ensure impactful brand image in permanent and secondary POS
• partner with Sr. Manager of Trade Marketing and brand team to develop discovery and gift set strategy that drives market share of brand in key retailers
• collaborate with sales and education teams on in-store event strategy and evergreen toolkits to ensure brand vision is cohesive across activations
• partner with Sr. Manager of Trade Marketing on global sampling and GWP strategy to drive trial and conversion
• be an industry expert on how competitors are winning at key retailers to enable Naturium to breakthrough ahead of competition

Requirements

• 5+ years of experience in trade marketing, shopper marketing, or omnichannel go-to-market strategy, preferably in the beauty, skincare, or consumer goods industry.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven success in developing and executing retailer-specific trade strategies across digital and physical retail environments.
• Experience working with key mass and specialty retailers (e.g., Target, Ulta, Amazon, Boots, Mecca) in the US and international markets (UK, Australia preferred).
• Demonstrated ability to lead and coordinate omnichannel marketing programs (retail, digital, in-store merchandising, POS).
• Strong background in cross-functional collaboration with brand, sales, media, creative, and international marketing teams.
• Track record of budget ownership, including brand trade investment planning and ROI optimization.
• Deep understanding of shopper behavior, retail trends, and point-of-sale engagement strategies.
• Skilled in developing and executing go-to-market and promotional calendars that drive conversion and brand visibility.
• Excellent project management skills; ability to manage multiple timelines and priorities across regions and departments.
• Strategic thinking with strong analytical acumen; capable of using retailer and category data to inform decisions (e.g., Nielsen, IRI, POS analytics).
• Strong visual and commercial sensibility to ensure brand equity is consistently executed across all trade channels.
• Proficiency in tools like PowerPoint, Excel, project management platforms, and retail data platforms.
• Culturally aligned with Naturium’s core values: growth, honesty, positivity, curiosity, innovation, speed, agility, and collaboration.
• Highly collaborative and skilled at building consensus across brand, sales, and retail partners.
• A natural problem solver and innovation driver who seeks opportunities to differentiate the brand at the point of sale.
• Entrepreneurial mindset; energized by a fast-paced and competitive environment.
• Able to lead initiatives independently while aligning with broader brand strategies and priorities.
• Willingness and ability to work with international teams across time zones (particularly UK and Australia).
• Experience managing international market activations and localized trade initiatives is a plus.
• Passion for the beauty/skincare category and understanding of its competitive landscape and retailer dynamics.

Benefits

• annual company-based performance bonus
• equity
• medical insurance
• dental insurance
• vision insurance
• retirement savings plan
• gender neutral parental leave
• unlimited paid time off