Performance Marketing Strategist developing strategic campaigns for brands LOLA and QRxLabs. Executing and optimizing Amazon paid search/PPC initiatives to enhance brand performance.
About the role
- Lead Paid Social Strategy & Growth in Munich, driving international structures and innovation at Serviceplan Group. Collaborating closely with teams for integrated campaigns and performance analysis.
Responsibilities
- Develop and lead the overarching paid social strategy, including budget and activity planning
- Manage, evolve and provide subject-matter leadership for the Paid Social team
- Build and scale international paid social setups and cross-market governance
- Closely collaborate with frontend agencies, influencer marketing, creative, data, strategy, innovation and Creative Media to develop integrated campaigns
- Conduct performance analysis, identify optimization opportunities and report to C-level
- Identify new platforms, formats and technological innovations
- Develop new product solutions
- Ensure quality standards, best practices and efficiency across all markets
Requirements
- Several years of experience in Paid Social on the agency or client side, ideally in a leadership role
- Proven expertise in international campaign management and cross-platform activation (Meta, TikTok, YouTube, Pinterest, Snapchat, LinkedIn, etc.)
- Strong understanding of data-driven optimization, tracking, attribution and AdTech
- Leadership skills, team building and senior-level stakeholder management
- Excellent communication skills in German and English
Benefits
- Onboarding: Welcome session, introductory events and a dedicated onboarding buddy for the first weeks — we ensure a smooth start
- Training & development: Your growth matters. Whether through our internal Campus training program or external seminars, we keep you up to date
- Flexibility: As a successful communications and media agency, we believe better results come from people engaging with people rather than only screens. We foster in-person team culture while providing ample flexibility to fit work to life, e.g. mobile office and flexible working hours
- Fun: Everyone needs a break. From parties to active outings — enjoy regular after-work events and agency-sponsored fitness programs
- Accessibility: Our modern office in the heart of Berlin is easily accessible thanks to its prime location
- International environment: As an international agency group, we offer opportunities to network and collaborate with colleagues from diverse disciplines around the world
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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