Sales Representative developing new business opportunities for dental software in Quebec. Key responsibilities include prospecting, needs assessment, and closing sales for a growing tech company.
About the role
- Senior Digital Account Executive managing paid and organic digital campaigns for clients in London. Driving successful paid media strategies and overseeing project timelines in a hybrid work environment.
Responsibilities
- Develop, execute, and optimize paid social media, search, display, and digital marketing campaigns across platforms like Google Ads, LinkedIn, Instagram, and channel media.
- Analyse and interpret campaign performance, using data-driven insights to make real-time optimizations and recommendations for continuous improvement.
- Manage budgets effectively, ensuring optimal allocation of resources across channels to meet client KPIs.
- Work with internal creative teams to develop high-impact ads that resonate with target audiences.
- Serve as the main point of contact for clients, ensuring consistent and clear communication regarding campaign performance, timelines, and deliverables.
- Develop client relationships through regular updates, strategy sessions, and performance discussions.
- Participate in client meetings to present digital strategies and reports.
- Track, analyze, and report on campaign performance, delivering insights and recommendations for future improvements.
- Provide monthly performance reports, including return on ad spend (ROAS), cost per acquisition (CPA), and other key metrics.
- Stay updated on digital marketing trends and emerging channels to recommend new strategies and platforms for clients.
- Develop comprehensive paid media strategies tailored to client objectives and target audiences.
- Identify opportunities for campaign expansion and new client service.
Requirements
- Proven experience (3+ years) in managing paid digital marketing campaigns across social media, search, affiliate, and display
- Strong account management skills with experience working directly with clients
- Proficient in using platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic display platforms.
- Demonstrated ability to analyse data and translate insights into actionable strategies
- Experience managing multiple accounts or campaigns
- Strong understanding of paid media metrics, KPIs, and performance
- Excellent communication skills, both written and verbal
- Ability to manage budgets and ensure that spend is allocated effectively
- Familiarity with marketing analytics tools such as Google Analytics.
- Desired experience in B2B sectors such as technology, financial services, telecoms, or similar
- Familiarity with SEO principles and their integration with paid media
- Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing qualifications.
- Experience working within an agency
- Ability to manage junior team members or interns.
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