Strategist leading Wealth and Intermediary Client Marketing at Northern Trust. Driving innovation and growth through integrated marketing campaigns across various channels.
About the role
- Part-time Marketing Manager developing marketing strategies for M&A initiatives at The CAM Collective. Collaborating with senior leadership and managing multiple marketing projects.
Responsibilities
- Develop and maintain marketing materials that support acquisition efforts (one-pagers, pitch decks, company overviews, landing pages).
- Collaborate with the M&A team to articulate value propositions tailored to founders, sellers, and brokers.
- Support rebranding or transition communications for newly acquired companies, as needed.
- Ensure consistent messaging and visual identity across all M&A-related materials.
- Draft and refine written content, including outreach messaging, internal announcements, and light thought leadership.
- Partner with internal or external designers, copywriters, and agencies when appropriate.
- Assist with campaign planning and execution (email, LinkedIn, website updates).
- Track basic performance metrics and recommend optimizations.
- Maintain and update M&A-related content on websites or internal platforms.
- Work closely with executive leadership, operations, and portfolio company teams.
- Manage multiple projects simultaneously while meeting deadlines.
- Bring structure and clarity to marketing requests tied to active deals.
Requirements
- 1-3 years of experience in marketing, communications, or brand management.
- Experience supporting M&A, private equity, professional services, or B2B organizations strongly preferred.
- Strong written communication skills with an eye for clarity, tone, and audience.
- Comfortable working in a fast-paced, high-trust environment with limited oversight.
- Proficient with common marketing tools (Google Workspace, PowerPoint/Keynote, Canva or Adobe tools, basic CRM or email platforms).
- Ability to balance strategic thinking with hands-on execution.
- Nice to Have
- Experience marketing to founders or owner-operators.
- Familiarity with property management, real estate, or services-based businesses.
- Prior work in a fractional or consulting capacity.
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