Sales Force Effectiveness Executive managing sales reporting and insights for strategic channels. Collaborating with teams to enhance sales execution using data - driven insights.
About the role
- Regional Sales Manager responsible for leading CPG sales at Heartland across the Central U.S. region, focusing on retailer engagement and sales agency leadership.
Responsibilities
- Serve as the primary Heartland representative for regional retailer calls and field-level customer relationships
- Lead retailer meetings focused on execution, distribution, merchandising, promotions, and issue resolution
- Reinforce Heartland’s brand strategies, selling stories, and expectations directly with retail partners
- Direct and lead Heartland’s national sales agency partner within the assigned region
- Set clear priorities, expectations, and KPIs for agency teams
- Ensure strong alignment between Heartland and agency leadership on goals, programs, and execution standards
- Drive accountability through regular performance reviews, market visits, and ride-alongs
- Own regional execution KPIs including distribution, shelving, pricing, displays, voids, promotional compliance, and resets
- Ensure flawless execution of innovation launches, seasonal programs, and national initiatives
- Validate in-store performance through store audits, field feedback, and data analysis
- Own regional scorecards and dashboards tied to defined KPIs
- Analyze execution data and retailer feedback to identify trends, risks, and opportunities
- Communicate clear, actionable insights and corrective actions to internal stakeholders and agency partners
- Act as the field execution liaison between retailers, sales agencies, and internal teams (National Accounts, Marketing, Category Management, Supply Chain)
- Provide field input into customer strategies, innovation readiness, and go-to-market planning
- Ensure agency and field readiness for new items, resets, and promotional programs
- Lead onboarding and ongoing training for agency teams on Heartland’s brands, tools, and priorities
- Deliver consistent communication to the field, reinforcing focus and executional discipline
- Share best practices and wins across regions
Requirements
- Bachelor’s degree required
- 7+ years of CPG sales or field sales leadership experience
- Proven experience operating in a hybrid direct / sales agency model
- Strong capability and confidence leading direct retailer calls and representing the manufacturer
- Deep understanding of retail execution, selling fundamentals, and KPI management
- Ability to influence, align, and drive results without sole reliance on direct authority
- Willingness to travel extensively within assigned region
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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