Sales Manager responsible for the entire sales process from outreach to closing in B2B. Focused on performance marketing to help SMEs and e - commerce grow profitably.
About the role
- Senior customer facing leader for compact equipment sales and marketing organization driving performance and profitability across Western Canada. Leading a team to foster engagement and continuous improvement.
Responsibilities
- Provide strategic management of all aspects of the Compact Cat Equipment sales force to maximize effectiveness, efficiency, and market penetration.
- Lead, coach, mentor, and develop a team of Inside Equipment Sales Representatives, ensuring continuous growth in capability and performance.
- Identify and pursue new business opportunities to drive growth in parts, service, and equipment sales.
- Utilize SalesLink and other CRM tools to support long‑term customer relationship strategies and sales productivity.
- Maintain strong, collaborative relationships with branch and regional operational managers to ensure seamless support of customer needs.
- Communicate competitive intelligence, product updates, market trends, and product health and safety information in a timely and effective manner.
- Drive strategic development and retention of key customer relationships.
Requirements
- Minimum 10+ years of progressive strategic or management experience, ideally within equipment, industrial, or heavy machinery sectors
- Experience leading sales teams and driving performance in a competitive market environment
- Demonstrated success in building customer relationships and delivering growth results
- Excellent business acumen, including financial understanding relevant to sales and profitability
- Strong understanding of Compact Cat Equipment products, services, applications, and customer industries
- Knowledge of sales processes, CRM systems, and market dynamics in Western Canada
- Strong influencing and relationship management capabilities
- Exceptional presentation and communication abilities
- Excellent interpersonal and conflict resolution skills
- High degree of professionalism and customer focus
Benefits
- Comprehensive benefits starting day one
- Pension & share purchase plans
- RRSP & TFSA options
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