About the role

  • Sales Manager in the land-based gaming industry at Light & Wonder. Driving commercial success and building relationships with operators and partners across Europe.

Responsibilities

  • Build and maintain strong stakeholder relationships with current operators, merchants, partners, and customers to ensure a consistently high standard of service.
  • Act as the primary connection between internal teams and existing merchants/partners, as well as new business prospects.
  • Actively engage, onboard, and support new merchants, ensuring an efficient and high‑quality onboarding experience.
  • Promote our products and services tailored to the needs of the gaming industry.
  • Work closely with Product teams to identify functionality gaps and new product requirements within the gaming vertical.
  • Maintain, grow, and monitor your pipeline within the CRM system, ensuring timely follow‑ups and proactive queue management.
  • Oversee the submission of complete and accurate applications for new merchants.
  • Serve as the liaison between Partners/Merchants and internal departments to ensure consistent communication and smooth operations.
  • Participate in Gaming team projects that align with Sales objectives and contribute to overall Sales targets.
  • Attend gaming-related trade shows and webinars to represent and promote Light & Wonder.

Requirements

  • Must have proven experience within the casinos/land‑based gaming industry.
  • Fluency in English (additional regional languages are an asset).
  • Strong sales and negotiation skills, with the ability to build trusted relationships.
  • Experience delivering effective product presentations that have driven successful outcomes.
  • Proven track record of meeting or exceeding sales-based targets (considered an asset).

Benefits

  • Competitive salary and commission structure incentive
  • Relevant paid business travel & expenses
  • Employee Assistance Programme
  • Subject to Country, quota of annual leave days' (inc. Public Holidays)
  • Paid leave to work on charitable projects & wellbeing
  • Access to Reward Hub, a reward platform offering shopping and lifestyle discounts/cashback
  • Training, support and career development

Job title

Sales Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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