Performance Marketing Strategist developing strategic campaigns for brands LOLA and QRxLabs. Executing and optimizing Amazon paid search/PPC initiatives to enhance brand performance.
About the role
- Paid Media Manager managing influencer and affiliate marketing for Headspace. Driving performance and executing campaigns to deliver measurable business impact in a remote role.
Responsibilities
- Identify and review potential influencer and creator partners across key platforms.
- Review content and provide actionable feedback to ensure brand alignment.
- Lead testing & ideation for upcoming influencer campaigns.
- Track, analyze, and report on weekly influencer performance to leadership and cross functional partners.
- Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy based on performance.
- Review and approve new affiliate partner opportunities.
- Manage day-to-day affiliate approvals and communications.
- Oversee performance reporting and campaign measurement, iterating off of insights.
- Track, analyze, and report on weekly affiliate performance to leadership and cross functional partners.
- Issue and manage affiliate tracking codes.
Requirements
- 5+ years of experience in influencer and affiliate marketing.
- Proven track record of managing influencer campaigns and affiliate programs and hitting DR targets.
- Data-driven, analytical mindset with experience in performance tracking and reporting.
- Highly organized with excellent attention to detail.
- Ability to manage & optimize spend against pre-existing budgets and prioritize multiple projects simultaneously.
- Strong verbal and written communication skills.
Benefits
- health insurance
- retirement savings match
- lifetime Headspace membership
- generous parental leave
- comprehensive healthcare coverage
- monthly wellness stipend
- stock awards
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