CRM & Lifecycle Manager responsible for driving customer engagement at InvestEngine. Overseeing lifecycle marketing strategies and enhancing consumer experiences through data - driven insights.
Responsibilities
- Assist in the maintenance and development of the CRM channel within the Growth area to increase subscription sales across the group's brands;
- Structure, organize and execute the actions in a CRM schedule;
- Plan email marketing sends according to the strategies and segmentations of each database and brand within the Abril group;
- Support the creation and follow-up of tickets and requests from the team with cross-functional areas at Editora Abril (Products, Legal, Finance, Customer Service).
Requirements
- Enrolled from the 2nd year in a Bachelor's program in Social Communication, Business Administration, Advertising, or Marketing;
- Intermediate MS Office skills;
- Desirable: experience with CRM tools (Brevoo, Sendinblue, Akna, Salesforce, etc.);
- Desirable: interest in learning about digital media concepts such as off-channel/offline media, paywalls, and digital inventory.
Benefits
- Remote work allowance
- Meal allowance
- Partnership with SESC
- Life insurance
- GoRead
- Birthday day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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