Lead marketing strategies for U.S. Oncology portfolio at Bristol Myers Squibb. Oversee brand management, market insights, and national/regional alignment.
About the role
- Director of Provider Marketing at GoTu, leading professional supply growth and engagement strategies for dental professionals. Overseeing recruitment marketing and lifecycle programs in a high-growth environment.
Responsibilities
- Own end-to-end professional supply growth, from acquisition through long-term retention and lifetime value
- Lead recruitment marketing strategy across SEO, paid acquisition, content, partnerships, and organic social channels
- Build and optimize lifecycle programs that drive activation, repeat engagement, and increased utilization
- Develop segmentation strategies by profession, geography, tenure, and behavioral signals
- Partner cross-functionally with Product, Operations, and Support to improve onboarding, in-app engagement, and retention loops
- Scale and steward a professional-first brand narrative that reinforces trust, empowerment, and career mobility
- Use data to identify supply gaps, geographic mismatches, and diminishing returns across acquisition channels
- Own and report on professional-side KPIs including CAC, activation rate, retention, utilization, and LTV
- Lead experimentation across new acquisition channels, referral programs, and incentive structures
Requirements
- 4+ years of experience in B2C growth, healthcare marketing, recruitment marketing, or marketplace supply growth
- Proven success scaling acquisition and engagement at high volume
- Deep understanding of lifecycle marketing, segmentation, and retention mechanics
- Experience in marketplaces, healthcare, or regulated industries (preferred)
- Strong data-driven mindset with comfort owning ambiguous growth challenges
- Demonstrated ability to collaborate cross-functionally with Product, Operations, Analytics, and Leadership
- Bachelor’s Degree or equivalent experience (required)
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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