Social Media Specialist responsible for planning and executing social media strategies for client brands. Collaborating with teams to improve content impact and performance metrics.
Responsibilities
Plan, execute, and monitor social media strategies for client brands.
Organize and manage editorial calendars, ensuring consistency, relevance, and deadline compliance.
Produce, edit, and adapt copy for social networks, respecting each brand's tone of voice, positioning, and objectives.
Collaborate with Creative, Content, and Community Management teams to align on topics, language, and approach.
Track performance metrics and recommend content adjustments and optimizations.
Participate in internal alignment meetings and, when necessary, client meetings, including occasional on-site visits.
Prepare performance reports and results analyses.
Identify content opportunities, formats, and approaches based on social behavior, trends, and community insights.
Act as a heavy social media user, leveraging that experience to anticipate movements, adapt trends to the client's context, and generate strategy-ready ideas.
Contribute to organizing processes, workflows, and best practices for social media operations.
Requirements
Previous experience as a Social Media professional, preferably in an agency or multi-account environment.
Heavy user of social media with a critical eye for formats, language, trends, and audience behavior.
Strong organizational skills, process-oriented mindset, and a clear sense of priorities.
Excellent writing skills and the ability to adapt tone and language for different brands.
Ability to balance strategic thinking and hands-on execution in day-to-day work.
Comfortable working in a team and communicating with cross-functional areas.
Benefits
Meal and/or food allowance on a Ticket Flex card (no payroll deduction).
Commuting allowance or mobility assistance (no payroll deduction).
Wellhub for physical and mental health and well-being support.
MetLife life insurance.
Creditas benefits (salary advances, special loan terms, and purchases at Creditas Store without affecting your credit card limit).
Bracov pharmacy program valid at major pharmacy chains in Brazil.
Access to SESC benefits, including discounts and services for education, wellness, tourism, culture, and more.
Health and dental plans with different options to suit your needs: SulAmérica - Health and Dental (national coverage, monthly contribution, no copayment); Paraná Clínicas - Health (regional coverage, monthly contribution, no copayment); Dental Uni - Dental (national coverage, monthly contribution, no copayment).
Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples.
Pet leave – a day off in case of adoption to enjoy time with your new companion.
Pilot Hunter – our referral program that rewards you when a recommended candidate is hired.
Hybrid work model for employees based in Curitiba and São Paulo: in-office presence 3x per week.
Birthday day off – one day off during your birthday month to use as you wish.
Anniversary day off – one day off to celebrate your work anniversary as you prefer.
Reset day – flexibility to use banked hours in a planned manner.
Flexible working hours – option to start between 8:00 and 10:00 and finish between 17:00 and 19:00, subject to team dynamics, client demands, and alignment with leadership.
Work-from-anywhere weeks – the ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, subject to seniority.
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