AI Success Strategist driving customer success through AI initiatives at Zendesk. Owning the AI roadmap and delivering measurable business impact for key customers.
About the role
- CRM Specialist managing Salesforce Marketing Cloud campaigns and user behavioral analysis in São Paulo. Building strategies for performance optimization and customer journey development.
Responsibilities
- Build campaign performance reports to monitor sales results and CRM channel performance for decision-making
- Conduct analyses to identify opportunities to improve the team's daily results
- Analyze user behavior, lifecycle and propose segmentations
- Conduct A/B tests for various experiments and drive continuous improvements
- Send email marketing, SMS, Push and in-app messages using Salesforce Marketing Cloud
- Develop segmentation strategies and manage segmentation operations
- Design customer journeys
- Develop campaign strategies and calendars
- Manage list health and deliverability
- Familiarity with operating campaigns in Salesforce Marketing Cloud to support the CRM team.
Requirements
- Availability to work on-site 3 times per week in the South Zone of São Paulo, SP
- Experience with Salesforce Marketing Cloud
- Knowledge of HTML, Web Analytics and Google Analytics
- Intermediate/advanced SQL knowledge
- Experience in audience segmentation, testing and relationship workflows/automation
- Experience with Insider is a plus
- Fluency in English and Salesforce Marketing Cloud certification are advantages.
Benefits
- Meal and/or grocery voucher on the Ticket Flex card (no deduction)
- Transport voucher or mobility allowance (no deduction)
- Wellhub for physical and mental health and wellbeing
- MetLife life insurance
- Creditas (salary advance, special conditions for loans and purchases on Creditas Store without impacting your credit card limit)
- Bracov pharmacy agreement, valid at major pharmacy chains in Brazil
- Access to SESC, with benefits in education, wellness, tourism, culture and more
- Health and dental plans with different options to meet your needs: SulAmérica - Health and Dental (national, monthly contribution, no co-payment); Paraná Clínicas - Health (regional, monthly contribution, no co-payment); Dental Uni - Dental (national, monthly contribution, no co-payment)
- Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men and same-sex couples
- Pet leave – if you adopt a pet, you receive a day off to enjoy your new companion
- Pilot Hunter – our referral program that rewards you when your recommendation is hired
- Hybrid model for those in Curitiba and São Paulo, with office attendance 3 times per week
- Birthday day off – one day off in your birthday month to use as you wish
- Anniversary day off – one day off to celebrate your work anniversary
- Reset day – flexibility to use accrued hours from the time bank in a planned way
- Flexible work time – option to start between 08:00 and 10:00 and finish between 17:00 and 19:00, depending on team dynamics, client demands and alignment with leadership
- Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, varying by seniority
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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