Hybrid Marketing Manager

at GDS Group

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $120,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Santa Monica, United States

About the role

• Marketing Manager driving strategy and managing complex initiatives across marketing, sales, and production at Sinclair, Inc. Building relationships for high-impact marketing programs in sports and podcasts.

Responsibilities

• Manage marketing responsibilities for Sinclair’s Marketing team as it relates to campaign execution and program development for our podcast network
• Support end-to-end execution of marketing programs, including activations, integrated marketing campaigns, and sales campaigns
• Build and maintain strong relationships with key stakeholders, including internal teams, clients, and external partners
• Oversee timelines, budgets, contracts, invoices and deliverables for marketing programs, ensuring all elements are executed on time and within scope
• Monitor key metrics and analyze data to evaluate the effectiveness of marketing campaigns, prepare reports on the performance of programs, providing insights and recommendations for optimization
• Work with internal creative teams to concept and deliver impactful visual and digital assets for campaigns, events, and promotions.
• Manage marketing campaign calendars and ensure cohesive messaging across owned, earned, and paid channels
• Partner with content and social teams to amplify campaigns across digital and traditional channels
• Serve as the primary point of contact for post-sale campaign execution, ensuring delivery of client-branded activations, promotional assets, and digital placements.
• Support sales strategy for marketing programs, inclusive of concept development, deck development and leading client conversations to support pitches
• Track and report on key campaign performance metrics, ensuring KPIs and client expectations are met
• Collaborate with cross-functional teams (sales, creative, content) to provide strategic recommendations and optimize post-sale efforts.
• Maintain comprehensive internal processes for asset management, creative review, and adherence to brand standards and guidelines
• Support key internal leaders for development, sell-in and implementation of sales campaigns
• Manage partner relationships to build sellable marketing programs for the podcast network and support execution of programs
• Develop and manage marketing strategy and plans that integrate digital, social, experiential, and traditional marketing tactics.
• Partner with the content and editorial teams to ensure campaigns reflect the tone and vision of the podcast network.
• Support marketing efforts across all available platforms, including social media, email marketing, web, paid advertising, and display.
• Execute grassroots and community-based marketing initiatives to grow awareness.
• Lead cross-departmental project status meetings, providing clear updates on progress, risks, and deadlines.
• Document and share key learnings and best practices for future campaigns and activations.
• Oversee and manage experiential activations inclusive of: cross-functional planning, marketing execution, client management and onsite support,
• Support across other marketing projects and duties as assigned by manager

Requirements

• Minimum three to five years of recent experience in marketing, or a related role within a corporate environment
• Experience working in sports and experiential preferred
• Bachelor's degree from an accredited college/university in marketing, communications, business, or a related field; master's degree from an accredited college/university is a plus
• Exceptional project management skills with the ability to handle multiple projects simultaneously and meet deadlines
• Ability to work collaboratively and build strong relationships with stakeholders
• Requires 10% - 25% of travel

Benefits

• participation in a retirement plan
• life and disability insurance
• health, dental and vision plans
• flexible spending accounts
• sick leave
• vacation time
• personal time
• parental leave
• employee stock purchase plan