Membership CRM Lead overseeing member communications at Future. Responsible for managing marketing activity and building customer journeys at Future.
Responsibilities
As the Membership CRM Lead, you will be the architect of our member communications.
Oversee the end-to-end management of marketing activity, encompassing strategy, creation, execution, and optimisation across email, onsite messaging, and push notifications.
Build seamless customer journeys that turn casual visitors into loyal members.
Lead the 'how', ensuring every touchpoint is timely, relevant, and perfectly aligned with our brand voice.
Requirements
CRM Expertise - 5+ years of proven CRM experience (Publishing/Media sector desirable)
Lifecycle Marketing - A strong track record of building automated customer journeys that increase engagement, reduce churn and increase LTV (knowledge of Selligent Marketing Cloud desirable).
Analytical Mindset - Comfortable with data - you don't just report numbers, you explain what they mean and how to improve them.
Copywriting & Creative Eye - Ability to write engaging, brand-aligned copy and provide clear briefs for design assets.
Technical Savvy - Basic understanding of HTML/CSS for email and experience with audience segmentation logic.
People Management - Previous experience managing at least one direct report or demonstrated readiness to step into a formal leadership role.
Strong Communication - Ability to provide clear, constructive feedback and brief junior team members effectively on complex campaign requirements.
Cross-Functional Collaboration - Proven ability to work and communicate effectively across Marketing, Product, and Brand teams
Benefits
Uncapped leave, because we trust you to manage your workload and time
When we hit our targets, enjoy a share of our profits with a bonus
Refer a friend and get rewarded when they join Future
Well-being support with access to our Colleague Assistant Programmes
Opportunity to purchase shares in Future, with our Share Incentive Plan
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