Ad Operations Specialist implementing online media programs at HealthCentral. Troubleshooting ad delivery and providing support across multiple teams to enhance user experience and campaign success.
About the role
- Marketing Campaign Operations Specialist managing email campaigns with Pardot and collaborating across teams. Aimed at driving lead generation and customer engagement for Euna Solutions.
Responsibilities
- Build, test, and deploy responsive email campaigns in Pardot using HTML and CSS, ensuring brand consistency, functionality, and performance optimization across devices.
- Coordinate with content, design, and sales teams to execute multi-channel marketing programs (email, web, social) on time and within scope.
- Support tracking and reporting on campaign performance metrics (e.g., open rates, click-through rates, conversions) to inform and optimize future campaigns.
- Import and manage lead uploads in Pardot and Excel, ensuring data accuracy and proper formatting for B2B and ABM segmentation.
- Maintain accurate program and lead data in Pardot and Salesforce to ensure reliable campaign attribution and performance reporting.
Requirements
- Proficiency in Pardot (Salesforce Marketing Cloud Account Engagement) for campaign setup, automation, and lead scoring
- Strong working knowledge of HTML and CSS for customizing emails, landing pages, and other web assets
- Experience with lead routing, account matching, and ABM orchestration
- Hands-on experience with WordPress for managing campaign-related content and plugins
- Familiarity with Salesforce Sales Cloud, ABM tools (e.g., 6sense), digital ad platforms (e.g., LinkedIn Ads), and analytics platforms (e.g., Google Analytics) is a plus
- Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and deadlines
- Effective communication and collaboration skills to work with cross-functional teams
- Analytical thinking with the ability to interpret data and recommend improvements
- Proactive, adaptable, and eager to learn in a fast-paced environment
- Pardot Specialist or comparable marketing automation certification
- Intermediate Excel skills for data manipulation, including pivot tables, VLOOKUP, and related formulas
Benefits
- Competitive wages
- Wellness days
- Community Engagement Committee
- Flexible workday
- Health and dental benefits
- Culture committee
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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