Master's thesis on scalable partner management frameworks for SaaS in B2B sales. Engaging in strategic partner ecosystem management with real-world impact.
Responsibilities
As digital business models continue to spread and Software-as-a-Service (SaaS) solutions become more widespread, partner management in B2B sales is gaining increasing importance.
Sales partnerships enable SaaS providers to enter new markets, expand their reach, and address customer needs more precisely.
At the same time, there is a growing demand for structured, scalable, and data-driven partner management that considers both strategic and operational aspects.
The challenge is to identify suitable partners, evaluate their potential, and build long-term, successful collaborations.
Digital tools, CRM systems, and automated processes play a central role in ensuring efficiency and transparency in partner lifecycle management.
Requirements
You are studying Business Informatics, Industrial Engineering, Business Administration, Economics, or a comparable field
You are interested in topics such as SaaS sales, partner management, digitization, and data-driven business models
You work analytically and in a structured manner and find pragmatic solutions to complex problems
You are eager to dive deeply into a strategic yet application-oriented topic
You have very good German skills and good English skills
Benefits
Meaningful work: Help industrial companies become more efficient and sustainable
Flexibility: Hybrid work with home office options (two days per week) and flexible working hours
Team spirit: A supportive, collegial environment with plenty of room for exchange and collaboration
Community: Regular team events and shared activities
Excellent development opportunities: High degree of responsibility and close mentoring in a growing team
Job title
Master's Thesis – Scalable Partner Management for B2B SaaS Solutions
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