Senior Product Marketing Manager shaping market success at Nintex within AI, automation, and orchestration sectors. Collaborating with cross - functional teams to drive strategy, messaging, and revenue growth.
About the role
- Product Marketing Manager leading go-to-market strategy for EmpowerRD’s SaaS platform that aids in claiming R&D tax credits. Collaborating with sales and product teams to communicate value propositions effectively.
Responsibilities
- Lead the end-to-end strategy for product launches and feature updates, ensuring they are positioned effectively to drive adoption and retention.
- Develop compelling narratives that translate complex R&D tax legislation and SaaS functionality into clear value propositions for different buyer personas.
- Build tight collaboration with Sales to create high-impact collateral, including pitch decks, case studies, and competitive intelligence that improve win rates.
- Deepen our understanding of businesses at differing stages (Seed, Venture, Growth) and across key target industries to tailor our product's story.
- Leverage existing channels to gather customer feedback and experiment with new ways to turn our 1200+ clients into vocal advocates.
- Partner closely with Product and Tech teams to influence the roadmap based on market requirements and ROI insights.
Requirements
- University undergraduate degree or equivalent.
- 4-6 years of experience in B2B SaaS marketing, with a specific focus on product marketing and GTM strategy.
- Proven ability to translate technical features into customer-centric benefits in partnership with Product and Sales teams.
- Experience targeting senior leaders and C-suite within tech and science-based industries.
- Demonstrated ability to manage the product launch lifecycle with executional rigor and a focus on iterative improvement.
- Expertise in data-backed storytelling, using market research and product usage metrics to build influence across GTM teams.
- Comfortable in fast-paced, high-growth environments where priorities evolve as we scale.
- A "proven winner" mindset with a desire to build the Product Marketing roadmap from the ground up.
- Hands-on experience with automation and CMS tools (e.g., HubSpot) to distribute product content and track engagement.
Benefits
- Professional development opportunities
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