Hybrid Social Media Marketing Manager

at ECIS, the Educational Collaborative for International Schools

• Job title: Social Media Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Krakow, Poland

About the role

• Social Media Manager at Faria Education Group driving brand awareness and engagement through strategic social media management across platforms. Collaborating with various teams to support demand generation and community engagement.

Responsibilities

• **Key Responsibilities**
• **Strategy & Planning**
• Develop and execute a multi-channel social media strategy aligned with business goals, product launches, and marketing campaigns.
• Identify the right platforms and content formats to reach target personas in the SaaS/B2B space.
• Create a consistent brand voice tailored to each social platform.
• **Content Creation & Management**
• Produce, publish, and manage high-quality content including posts, short-form videos, thought-leadership threads, customer stories, and product updates.
• Maintain an editorial calendar that supports product releases, brand initiatives, and industry moments.
• Coordinate with design, product marketing, and demand gen teams to develop compelling assets.
• **Community Engagement**
• Build and nurture an active online community—responding to comments, engaging in relevant conversations, and elevating customer voices.
• Proactively monitor industry trends, competitor activity, and emerging topics.
• Collaborate with Customer Success to spotlight users and integrate social proof.
• **Analytics & Optimization**
• Track performance metrics (reach, engagement, CTR, follower growth, share of voice, sentiment, etc.).
• Use analytics to optimize content and inform future strategy.
• Report insights and recommendations to marketing leadership.
• **Campaign Collaboration**
• Partner with demand gen on paid social campaigns, A/B testing, and funnel-driving initiatives.
• Support product launches with social content plans that build anticipation and adoption.
• Coordinate with PR for thought leadership, press, and event coverage.

Requirements

• **Qualifications**
• 3+ years of social media experience, ideally within a SaaS or B2B tech environment.
• Proven track record of growing and managing social accounts across LinkedIn, X/Twitter, Instagram, TikTok, Facebook, and YouTube.
• Strong understanding of SaaS marketing funnels, ICPs, and buyer journeys.
• Excellent writing, storytelling, and content-crafting skills.
• Ability to create short-form video or collaborate effectively with creative partners.
• Familiarity with social analytics tools (e.g., Sprout Social, Hootsuite, HubSpot, Buffer).
• Comfortable working cross-functionally in a fast-moving, data-driven environment.
• **Nice-to-Haves**
• Experience with paid social or working alongside paid media teams.
• Knowledge of SEO, content marketing, or product-led growth strategies.
• Understanding of developer communities, technical audiences, or niche verticals.
• Experience with AI content tools or social listening platforms.

Benefits

• **Compensation** - Competitive salary and opportunities for career development (B2B)
• **Healthcare** - Limit for Medical coverage by LuxMed
• **Vacation **- We support work/life balance and offer generous Annual leave and Public Holidays
• **Wellbeing Resources** - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
• **Learning** - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs.
• **Team** - Friendly atmosphere, group activities, and corporate events
• **Equipment** - MacBook Pro or another laptop of your specification, peripherals, and displays included
• **Office** - Small but cozy office in Krakow for your convenience