CX Voice of Customer Manager at DS Smith, enhancing customer experience through insights and continuous improvement cycles. Collaborating with teams to drive loyalty and business growth in the packaging sector.
Responsibilities
Lead the development of Voice of Customer (VOC) approach, including Solution design, development and adoption
Develop the EMEA Benchmark & Continuous improvement approach: Process & Roles, Data & Metrics/KPIs, Analytics, Insights and Dashboards
Improvement action tracking and best practice identification: Hands-on at CBU level, monitoring at sub-regional level
Democratisation & Governance: supporting, enabling and governing local survey initiatives
Analyse qualitative and quantitative customer feedback from multiple sources, identifying trends, patterns and root causes behind customer sentiment
Define, deploy and follow-up of a customer insights-led continuous improvement approach at contact, account, functional level
Establish a rhythm with sub-regions to understand and track their improvement actions, identifying best practices to scale
Work closely with the CBU team and divisional functions to coordinate, support and track their action plans
Find creative ways to interest and engage a wide employee population on customer insights, creating greater customer awareness and driving a customer obsessed culture.
Requirements
Qualified to bachelor’s degree level in Business/Marketing, or equivalent experience
Experience with designing, delivering and optimising a closed loop voice of customer approach, incl. digital solution, with business wide adoption in a B2B Packaging environment
Experience in CX or commercial roles in B2B, with customer/competitor research across multiple methodologies (quant/qual/online/phone/etc.)
Ability to analyse qualitative and quantitative customer feedback
Experience with text analytics, sentiment analysis, and natural language processing (NLP) for unstructured data
Comprehensive understanding of business improvement methodologies/tools. Eg: Customer journey mapping, service blueprint etc.
Strong project management skills and ability to shift from planning projects to planning programs with ease
Strong experience in data analysis (combining multiple data sources) to create relevant insights, and the ability to engage the organisation on those insights (story telling)
Experience with KPI setting and reporting tools
Experienced bringing in and successfully managing a network of suppliers.
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