Demand Generation Manager for AI - focused marketing startup driving enterprise pipeline through multi - channel campaigns. Collaboration with Sales and use of AI for innovative demand generation.
About the role
- Performance Marketing Manager focusing on paid media strategies to enhance CUJU's digital presence in sports tech. Engaging with international marketing channels and optimizing user acquisition initiatives.
Responsibilities
- Drive CUJU's digital growth
- Develop, implement and optimize international full-funnel performance marketing strategies
- Plan and manage budget-driven online campaigns across channels such as Google Ads, Meta, LinkedIn
- Conduct audience segmentation and explore new performance channels
- Monitor cost-per-acquisition metrics (CPI, CPL, etc.)
- Campaign management and analysis
- Build marketing funnels and campaigns to activate CUJU App users
- Track and analyze campaign performance using KPIs
- Collaborate closely with internal teams and external agencies
- Perform market benchmarking, user persona and competitor analyses
- Report on and optimize campaign performance
Requirements
- At least 3 years of hands-on experience in paid media/performance marketing
- Strong knowledge of tools such as Google Ads, Meta Ads and LinkedIn Ads Manager
- Strong analytical mindset with solid knowledge of tracking, analytics tools and Excel
- Data-driven decision-making skills and experience with performance KPIs
- A degree in Marketing, Business, Data Science or a related field
- Fluent German and English (Portuguese a plus)
Benefits
- 30 days of vacation
- Competitive compensation
- Corporate benefits
- Autonomy & ownership
- Short decision-making paths
- Flexible working
- Personal development
- Team spirit & culture
- Purpose & impact
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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