Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Performance-focused brand Media Buyer driving customer acquisition through TV and offline media at Constant Contact. Seeking expertise in media buying and strategy to expand reach among small businesses.
Responsibilities
- Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals.
- Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives.
- Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance.
- Negotiate with networks, publishers, and platforms to secure high-value placements and efficient pricing.
- Monitor budgets daily to ensure efficient pacing toward brand, lead, trial, and CPA goals.
- Conduct real-time optimisations across placements, creative variations, and flighting to improve conversion outcomes.
- Partner with Analytics to align channel performance with downstream metrics including brand, trial activation and paid conversion.
- Implement structured testing (creative, audiences, partners, dayparts, geos) with clear hypotheses and decision rules.
- Collaborate with MarTech and Analytics teams to improve attribution, tracking, and measurement accuracy across platforms.
Requirements
- Bachelor’s degree in marketing, advertising, communications, or related field.
- 3 to 6+ years hands-on media buying experience, with strong focus on customer acquisition and brand building.
- Experience buying YouTube and OLV, TikTok, DV360, and OTT and CTV platforms.
- Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance.
- Strong negotiation skills with experience managing large budgets and media partners.
Benefits
- Health and welfare benefits including paid leave
- Generous paid time off
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