New Business and Growth Officer driving partnerships and sustainable change within the UK water sector at WaterAid. Manage relationships and presence at industry events to enhance collaboration.
About the role
- Director of Growth Strategy & Insights leading growth strategies for The McDonald’s Division, synthesizing consumer, customer and market insights for effective business planning.
Responsibilities
- Act as a trusted advisor to BDDs and cross‑functional leadership, supporting growth strategy development, prioritization, and risk assessment.
- Inform and influence Market, OU and customer business plans by translating insights into clear strategic choices and trade‑offs aligned with TMD growth objectives.
- Play a leading role in Long Range Planning (LRP), Annual Business Planning (ABP), and key strategic milestones with insight‑backed strategy recommendations.
- Partner with Finance and Analytics teams to ensure strategies are grounded in performance realities while remaining focus on strategic implications rather than analytics production.
- Lead Beverage Strategy with priority markets, collaborating with McDonald’s and support functions on multi-year strategies grounded in market, channel, and customer insights.
- Identify and frame consumer‑ and customer‑led growth opportunities across beverages, channels, occasions, and packages, clarifying size of prize, strategic role, and commercial relevance.
- Translate growth strategies into clear, compelling, sales‑ready narratives that articulate the “why”, “why now”, and customer value.
- Partner with Sales and Customer Leadership to ensure strategic initiatives are supported by fact‑based selling stories and aligned success measures.
- Support senior‑level customer engagements and joint business planning by providing strategic context and opportunity framing.
- Lead the identification, synthesis, and application of consumer, customer, category, and cultural insights relevant to McDonald’s and the beverage portfolio.
- Lead custom research for McDonald’s on priority strategic questions in top markets, ensuring outputs translate directly into strategic and commercial implications.
- Translate qualitative and quantitative inputs into actionable insights that inform strategy, execution priorities, and selling implications.
- Serve as the voice of the consumer and guest in strategic discussions, ensuring alignment with evolving needs and behaviors.
- Enable alignment across TMD, OUs, Global Human Insights, Marketing, Sales, Analytics, and Finance through shared frameworks, narratives, and best practices.
- Support global and regional innovation agendas by identifying consumer‑led opportunity spaces and clarifying their role within the broader portfolio and growth strategy.
- Partner with stakeholders to define success metrics and KPIs for strategic initiatives and track adoption and impact to inform continuous improvement.
Requirements
- Bachelor’s Degree or equivalent work experience required.
- MB/MBA or advanced business degree preferred but not required.
- Minimum 7+ years of experience in growth strategy, commercial strategy, strategic insights, marketing strategy, or related roles.
- Experience working with complex customers and/or foodservice preferred but not required.
- Fluency in data manipulation to extract strategic direction and narrative, forecasting, and project future consumer and customer behavior.
- Strong business orientation with the ability to connect consumer understanding to commercial outcomes.
- Experience operating in matrixed, international environments with multiple stakeholders.
- Proven ability to influence without authority and operate as a strategic advisor.
- English written and verbal fluency required.
- Fluency in another language is a plus but not required.
Benefits
- Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
- International Experience: Become part of international projects and work along multicultural teams, through our global network.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Growth Strategist driving user acquisition strategies for JustPlay. Collaborating with cross - functional teams to optimize channels and drive performance improvements.
Growth Specialist leading coupon strategy and governance across departments for the company. Collaborating with Marketing, Finance, and Analytics to optimize coupon performance.
Client Growth Specialist driving customer engagement and revenue growth by re - engaging smaller accounts and unlocking value through programs at Source1. Educating customers on rebate opportunities and expanding their distributor use.
Director of Growth at CSC Generation managing commercial leadership and growth across a diverse brand portfolio. Driving strategic initiatives and cross - functional collaboration to enhance growth outcomes.
Growth Manager executing email and SMS campaigns to optimize customer lifecycle for a wellness brand. Collaborating with the Director of Growth Marketing within a high - output team.
Marketing & Growth Lead at Reurbano, translating a recognized brand into a demand engine for community housing development. Building growth strategies and operational infrastructures to convert interest into contracts.
Director of Growth Marketing at Abridge managing cross - functional growth team and driving demand generation strategies. Focused on elevating brand presence in healthcare and optimizing pipeline performance.
Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.