Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
About the role
- Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross-functional teams and driving operational efficiency across marketing.
Responsibilities
- Define and operationalize the AI strategy and technology roadmap
- Lead the centralized evaluation, rollout, and enablement of AI and automation technologies
- Design and deploy agent-based workflows to analyze campaign performance
- Build pipelines that automatically surface performance anomalies and identify growth opportunities
- Automate reporting and insight generation across various platforms
- Collaborate with Engineering, IT, Legal, and cross-functional marketing teams
- Serve as the internal evangelist for AI and automation
Requirements
- 10+ years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech
- Demonstrated success building or leading AI enablement programs within marketing organizations
- Deep understanding of marketing infrastructure, tracking, and data pipelines
- Proven ability to translate emerging technologies into measurable operational or revenue outcomes
- Strong leadership, stakeholder management, and program governance skills
- Hands-on experience with AI and automation platforms (e.g., ChatGPT, Firefly, Runway, Midjourney)
- Familiarity with CRM and marketing automation systems (Salesforce, Marketo, HubSpot)
- Bachelor's or Master's degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics
Benefits
- US-based employees are eligible to participate in medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays in a calendar year
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