Consultant role at NIO focusing on growth strategies for customer monetization and retention. Collaborating across teams to enhance customer relationships and achieve growth targets.
Responsibilities
Develop and implement growth strategies focused on monetization (upsell/cross-sell) and customer retention.
Lead continuous experimentation initiatives (test-and-learn), prioritizing actions with the highest impact on results.
Identify improvement opportunities at each stage of the funnel, focusing on increased conversion and investment efficiency.
Ensure strategic consistency with a focus on conversion, retention, and revenue generation.
Facilitate performance rituals and stakeholder alignment, ensuring focus on business outcomes.
Translate data and insights into clear action plans aimed at revenue generation and sustainable growth.
Plan, execute and optimize campaigns and customer journeys using tools such as Salesforce Marketing Cloud.
Own initiatives and results, operating with a high level of autonomy.
Requirements
Proven experience in growth strategies and business development.
Strong analytical skills to interpret data and identify opportunities.
Ability to lead projects and cross-functional teams.
Excellent communication and negotiation skills.
Bachelor's degree in Business Administration, Marketing, Engineering, or related fields.
Postgraduate degree or MBA in Management, Marketing, or Business is a plus.
Experience with CRM and automation tools, particularly Marketing Cloud (Salesforce Marketing Cloud preferred).
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