Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
About the role
- Specialist leading growth strategies for paid media campaigns in a digital marketing team. Focusing on performance and data-driven decision-making to maximize results with stakeholders.
Responsibilities
- Lead the paid media strategy with a focus on performance (ROAS, CPL, and conversion);
- Manage and optimize campaigns on platforms such as Google Ads, Meta Ads, Microsoft Ads, and LinkedIn Ads;
- Partner with the agency, guiding strategies, validating campaign structures, and ensuring execution quality;
- Analyze performance data and generate insights for continuous campaign optimization;
- Plan and execute A/B tests (creatives, targeting, landing pages);
- Prepare reports and presentations of results for stakeholders;
- Ensure optimal allocation of investment with a focus on efficiency and scalability;
- Collaborate with internal teams (Communications, CRM, Sales), connecting media to the marketing funnel.
Requirements
- Bachelor's degree in Business Administration, Economics, Statistics, Engineering, Marketing, Advertising, Journalism, or related fields;
- Proven experience managing and optimizing paid media campaigns;
- Proficiency with major media platforms (Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads);
- Experience with A/B testing and performance optimization;
- Knowledge of the marketing funnel and digital acquisition strategies;
- Experience analyzing data using tools such as Google Analytics, Looker, Power BI, or similar;
- Experience building reports and presenting results.
- Preferred qualifications:
- Experience with lead-generation-focused campaigns;
- Experience in high-volume media environments and managing significant budgets;
- Experience integrating paid media with CRM and growth strategies;
- Intermediate English.
Benefits
- Meal allowance on Flash card 🍽️
- Food allowance on Flash card 🛒
- SulAmerica health insurance 🏥
- MetLife dental insurance 😁
- TotalPass and Wellhub benefits 💪
- Birthday day off 🎉
- Childcare assistance 👶
- Corporate university 📚
- Life insurance 🔒
- Educational partnership 🎓
- SESC benefit/convention 🏖️
- Better Maternity Program 🤱
- Extended maternity and paternity leave 👪
- Pharmacy card 💊
- Profit sharing (PLR) 💼
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Consultant role at NIO focusing on growth strategies for customer monetization and retention. Collaborating across teams to enhance customer relationships and achieve growth targets.
Growth Marketing Lead at Develop Health utilizing AI to accelerate access to medications. Responsible for campaign ownership, messaging, and driving growth through various channels.
Market Growth Specialist executing multi - channel marketing campaigns for Anders accounting firm. Collaborating with teams to support strategic growth initiatives and optimize campaign performance.
Senior Growth Marketing Manager at Everise responsible for lead generation strategy and campaign execution across digital platforms. Leading a team to drive qualified pipeline growth and marketing impact.
Analyst supporting strategic growth projects at Localiza&Co. Focuses on new growth avenues and implementations in Brazil.
Marketing Specialist in Notion's EMEA Marketing team driving pipeline contribution across multiple channels. Collaborating with teams to execute marketing programs that engage and convert leads and pipeline.
Growth Coordinator at Web Summit owning lead generation and outbound growth for Partnerships team. Sourcing data and building campaigns to scale partnerships revenue.
Director of Strategic Growth at TIAA managing external partnerships and enterprise - wide initiatives. Leading complex projects and influencing senior leaders across the organization while engaging directly with executive audiences.
Director of Growth Strategy & Insights leading growth strategies for The McDonald’s Division, synthesizing consumer, customer and market insights for effective business planning.