Performance Marketing Specialist optimizing e - commerce marketing campaigns for Essity. Contributing to multi - channel strategies that enhance category performance and drive sales growth.
About the role
- Alliance Campaign Manager at CloudPay focusing on building partnerships and driving growth through marketing initiatives. Collaborate with teams to deliver measurable business impact.
Responsibilities
- Research the global payroll market, competitive landscape and partner ecosystem to develop a deep understanding of alliance opportunities and partner value propositions
- Develop multi-channel campaign plans and strategies aligned with alliance revenue goals and the partner lifecycle, including recruitment, enablement and pipeline acceleration
- Develop an annual alliance campaign plan aligned with alliance priorities, go-to-market initiatives, timelines and budgets
- Produce written campaign briefs outlining clear objectives tied to partner engagement, activation and pipeline growth
- Clearly position the CloudPay value proposition to prospective and existing partners, aligning CloudPay capabilities to partner service offerings
- Develop and execute partner recruitment campaigns targeting priority service and technology partners
- Equip partners with sales tools, messaging and training materials to support co-selling success
- Target and activate priority partner sellers through coordinated marketing programs and collaboration with Business Development representatives
- Run nurture campaigns for partner referrals to improve lead conversion and accelerate pipeline velocity
- Drive demand to partner with existing customers and prospects through integrated campaigns and BDR outreach
- Deliver joint campaigns and events with the top service partners to generate awareness and qualified opportunities
- Plan and execute integrated marketing campaigns through digital channels, email, webinars, in-person events and account-based tactics in support of alliance growth
- Partner with Marketing and Sales Operations to measure and report on campaign performance, including sourced and influenced pipeline metrics
- Collaborate closely with Alliances, Sales and Business Development teams to ensure seamless handoff and follow-up of partner-generated opportunities
Requirements
- BA or BS in Business, Marketing or a related field
- Extensive full-time marketing experience required
- Experience in alliance, channel or partner marketing strongly preferred
- Experience with enterprise SaaS or technology solutions preferred
- Strong commercial focus with a clear understanding of revenue contribution, pipeline management and performance metrics
- Demonstrated ability to drive sourced and influenced pipeline through partner and joint marketing initiatives
- Experience partnering with global Sales, Business Development and Alliances teams to coordinate and deploy joint go to market programs
- Strong planning, tracking and project management skills
- Experience with Monday.com is a plus
- Proven analytical skills using Excel and PowerPoint to analyse data and communicate results
- Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, LinkedIn and ZoomInfo
- Must be a self-starter who excels at multitasking and thrives in a fast paced environment
- Excellent time management skills with the ability to prioritise and shift workload to meet deadlines
- Demonstrated experience sourcing and overseeing vendors for marketing program execution
- Flexibility to adapt to the changing needs of alliance initiatives in a high-growth environment
Benefits
- Competitive Salary
- Competitive vacation allowance
- Calm app
- WFH Allowance
- Life Assurance
- Private Medical Insurance
- Cycle to Work Scheme
- EAP
- Eye Tests & Glasses Contribution
- Simplyhealth Enhanced Health Plan
- Pension Scheme
- Give-As-You-Earn (GAYE)
- Employee Referral Program
- CloudPay NOW
- Paid Volunteering days
- Marriage Leave
- Bereavement Leave
- Vacation Purchase Plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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