Senior Manager overseeing Franchise Marketing and Marketing Automation at Cruise Planners. Responsible for guiding marketing initiatives to grow franchise sales and travel sales across channels.
About the role
- Head of Growth at Causaly to build and scale growth strategies for an AI-native scientific productivity tool. Driving adoption across pharma, academia, and biotech with ownership of growth metrics.
Responsibilities
- Own the growth business: define the growth strategy, KPI stack, operating cadence, and clear stop/scale recommendations.
- Build the acquisition engine: develop repeatable channel programs (academia, biotech, communities, professional networks) and scale what works.
- Ship activation that converts: design onboarding and “time-to-value” flows that consistently get users to a first meaningful outcome fast.
- Create retention loops: build habit-forming mechanics (saved work, templates, alerts, “continue” flows) and improve cohort retention month over month.
- Drive monetization experiments: packaging and conversion (free→paid), paywalls/credits, pricing tests, and upgrade flows—with clear learning goals.
- Run high-velocity experimentation: maintain a weekly shipping/testing rhythm across product, lifecycle, and distribution.
- Own measurement and insight: instrumentation, dashboards, funnel/cohort analysis, and crisp exec/board-ready reporting.
- Partner on unit economics: work closely with engineering to keep AI costs bounded (quotas/credits) while maximizing “aha before wall.”
Requirements
- Proven PLG growth operator with ownership of activation/retention/conversion outcomes, ideally on a prosumer product. You have c.5-6 years experience in growth/product-led roles.
- Strong experimentation DNA (hypotheses → tests → decisions) and a bias to shipping.
- Lifecycle + retention strength: demonstrated ability to move cohort curves through product and lifecycle work.
- Monetization experience: packaging/pricing/paywalls/credits (or equivalent) with disciplined learning.
- Highly analytical: fluent in funnels/cohorts and comfortable owning instrumentation + KPIs.
- Builder / founder mentality: thrives in 0→1 ambiguity, high autonomy, and end-to-end accountability.
- AI-native operator: comfortable using modern AI tools to accelerate growth execution and partnering with engineers to ship new hooks fast.
Benefits
- Competitive compensation package
- Personal development budget
- Individual wellbeing budget
- Your birthday off!
- Unlimited time off
- 12 weeks paid parental leave (after 6 months)
- Potential to have real impact and accelerated career growth as a member of an international team that’s building a transformative AI product.
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