Onsite National Account Executive – Wholesale

Posted 13 hours ago

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About the role

  • National Account Executive driving sales strategy for Brown-Forman's brands in the UK. Key focus on account management and business growth in On Trade and Wholesale channels.

Responsibilities

  • Directly influence and drive sales and distribution performance through strategic engagement with wholesaler head offices and their field teams
  • Create and manage detailed account plans encompassing volume targets, promotional calendars, visibility strategies, logistics and financial data
  • Consistently meet and exceed agreed-upon sales and distribution goals for all designated wholesale accounts
  • Oversee and execute all critical commercial activities, including pricing structure, promotional mechanics, brand education, and point-of-sale visibility
  • Build, maintain, and prioritize strong professional networks both internally and externally
  • Proactively identify and secure new business, developing a robust pipeline to drive overall portfolio expansion
  • Conduct rigorous analysis of sales, distribution, and promotional initiatives to evaluate performance, measure ROI, and inform future strategy
  • Establish and maintain strong cross-functional relationships, providing specific and essential support to the regional IFT, MPO, and Prestige Sub Channels

Requirements

  • Strong knowledge of the On Trade and Wholesale channels
  • Established network within the On Trade and Wholesale channels
  • Significant sales experience covering a range of On Trade and Wholesale environments
  • Depth of experience in customer negotiations at a regional level
  • Sound knowledge of UK on-trade environment
  • High level of P&L experience
  • Passion for brands and proven ability to deliver brand sales stories.

Benefits

  • equitable pay structures for individual and company performance
  • premium employee experience
  • range of premium benefits that reflect our company values
  • meet the needs of our diverse workforce

Job title

National Account Executive – Wholesale

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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