Senior Lead, Product Management for Content Authoring Platform at Pearson. Leading vision, strategy, and roadmap for enterprise educational content creation.
About the role
- Director of Content Strategy creates and executes content strategies for Bombora’s B2B data solutions. Leading projects and driving engagement through modern tools and SEO practices.
Responsibilities
- Design and implement a comprehensive, multi format content strategy that drives affinity, engagement and positive sentiment with Bombora and our data solutions.
- Own the development and evolution of core narrative frameworks that align to strategic objectives and marketing challenges.
- Lead the continued development and execution of Bombora’s organic visibility/ discovery strategy by embedding SEO and GenAI visibility practices into the content lifecycle.
- Partner cross-functionally to ensure front-line insights and prospect pain points inform content strategy and messaging.
- Actively monitor and synthesize shifts in the B2B data, adtech and martech landscape, ICP requirements, and competitor movements to ensure maximum credibility and relevance.
- Architect and lead a forward-looking, multi-quarter content roadmap and prioritized editorial pipeline.
- Lead a team of external agencies, freelance resources and cross functional content creators to publish a consistent flow of content that delivers against strategic pillars.
- Establish and lead a robust content analytics and reporting framework that translates performance data into actionable insights.
- Champion the understanding and adoption of generative AI tools and emerging content creation technologies.
- Spearhead a robust video content engine, balancing high-production brand storytelling with agile, 'informal' social-first video.
- Maintain a proactive pulse on the intersection of marketing technology, content consumption patterns and content strategy.
Requirements
- Deep domain expertise: Advanced understanding of the digital advertising, marketing, and adtech ecosystems.
- Strategic storytelling & visual articulation: Exceptional ability to translate complex strategic and technical concepts into engaging, understandable narratives and inform high-impact visual content creation.
- Omnichannel content architecture: Proficiency in designing integrated, multi-format content strategies and deploying them across high-impact B2B channels including LinkedIn, Reddit, SEO, owned-websites, and content syndication.
- GenAI & martech proficiency: Technical skill in identifying and adopting generative AI tools and emerging technologies to accelerate content production and performance.
- Data analytics and interpretation: Ability to establish reporting frameworks that measure performance and derive insights to shape narrative and distribution tactics.
- Tool proficiency: Proficiency in marketing technology including content management systems, marketing automation systems, analytical tools (GA4, SEO Clarity), webinar delivery, project management (Asana) and generative AI tools and prompt creation (Gemini, Chat GpT)
- Cross-functional leadership: Ability to influence and partner with product, sales, and data science teams to translate technical concepts into market-facing content.
- B2B industry tenure: 5+ years of content marketing leadership specifically within the B2B data, adtech, or martech sectors.
- AI agent construction: Experience architecting and deploying custom generative AI content agents or specialized LLM workflows to automate research, maintain brand voice, and accelerate high-quality content production at scale.
- Resource & agency orchestration: Experience leading teams comprised of internal and external resources including agencies, freelancers and peers.
- Editorial roadmap management: History of architecting multi-quarter content roadmaps and managing the end-to-end execution of prioritized editorial pipelines.
Benefits
- Competitive Salary
- Health / Dental / Vision
- Flexible Spending Account/
- Commuter Benefits
- Flexible Vacation / Paid Holidays / Summer Fridays
- Education / Tuition Assistance
- 401K / Match
- Generous Parental Leave
- On Demand Learning
- Team Lunches / Outings /Events (Yes! We found a way to do virtually!)
- Offices (for when you want one)
Job title
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Degree requirement
No Education Requirement
Location requirements
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