Senior Performance Marketing Manager at Bob W driving global performance marketing initiatives across multiple channels. Leading strategy and execution to scale business growth.
About the role
- Paid Advertising Team Leader responsible for B2B performance marketing across multiple channels. Driving lead generation and optimizing advertising spend with data-driven strategies in a hybrid role.
Responsibilities
- Develop and execute global B2B paid advertising strategies aligned with company revenue goals.
- Manage and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
- Lead and mentor the paid advertising team to improve campaign performance and scalability.
- Drive high-quality inbound lead generation and focus on Sales Qualified Leads (SQLs) rather than only lead volume.
- Monitor campaign performance, analyze data, and continuously optimize campaigns to improve cost efficiency and ROI.
- Manage advertising budgets and ensure effective allocation across channels.
- Implement data-driven growth strategies using performance analytics and attribution models.
- Collaborate with the sales team to ensure alignment between marketing campaigns and revenue targets.
- Track and report campaign performance metrics including CPL, CPA, conversion rate, and revenue attribution.
- Test new channels, audiences, creatives, and campaign strategies to improve marketing performance.
Requirements
- Bachelors degree in Marketing, Business Administration, or a related field.
- 5–7+ years of experience in paid advertising or performance marketing.
- Proven experience managing B2B paid media campaigns.
- Strong expertise in Google Ads, LinkedIn Ads, and Meta Ads platforms.
- Demonstrated ability to generate high-quality leads and SQL-focused campaigns.
- Experience with marketing analytics, attribution models, and performance tracking tools.
- Strong understanding of B2B marketing funnels and lead qualification processes.
- Experience managing advertising budgets and optimizing cost per lead (CPL) and cost per acquisition (CPA).
- Strong analytical and data interpretation skills.
- Leadership experience with the ability to manage and develop a marketing team.
- Excellent communication and cross-functional collaboration skills.
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