Product Marketing Specialist for Itron, managing integrated marketing programs across energy and water sectors. Collaborating with product management and sales to enhance market presence and customer engagement.
About the role
- Strategic marketer critically impacting the success of energy SaaS products. Driving demand generation and developing marketing strategies across global markets.
Responsibilities
- Lead the creation of visually compelling, on-brand marketing materials.
- Develop and articulate effective, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments.
- Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns.
- Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio.
- Facilitate the direct handover of generated leads to our sales team.
- Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
- Collaborate with product, sales, and client solution teams to align marketing efforts.
- Produce marketing collateral including website copy, case studies, whitepapers, and presentations.
- Develop and execute go-to-market strategies for software products and feature launches.
- Support sales enablement with tools, training materials, and product insights.
- Conduct market, customer, and competitive research to inform marketing strategy.
Requirements
- 3+ years of experience in SaaS/tech marketing.
- Experience in B2B content and ABM marketing.
- Proven track record of creating visually compelling, on-brand marketing materials combined with a strong balance of exceptional copywriting skills and creative flair.
- Commercially focused, with the ability to anticipate, identify, and satisfy client needs profitably.
- Excellent organizational and time management abilities combined with the ability to prioritize workload and meet deadlines in a fast-paced environment.
- Analytical mindset, optimising efforts based on data and evidence.
- High level of attention to detail and accuracy.
- Outstanding written and verbal communication skills.
- Confident and persuasive, with the ability to contribute to discussions with colleagues at all levels.
- High attention to detail, with the ability to switch fluently between high-level strategic considerations and detailed implementation.
- Continuous improvement mindset with experience optimizing processes.
- Professionalism, integrity, and sound judgement and a great team player.
- Enthusiasm and curiosity about the energy transition.
- 2+ years in SaaS marketing in a start-up environment (desired).
- Experience of marketing subscription software, ideally in the energy industry (desired).
- PowerPoint proficiency together with experience of CRO, SEO, SEM and paid media (desired).
- Demonstrated experience mentoring others (desired).
- CIM member: Affiliate or Associate ACIM (desired).
Benefits
- Private Medical Insurance
- Dental Insurance
- Parental Support
- Salary-Exchange Pension
- Employee Assistance Programme (EAP)
- Local Oxford Discounts
- Cycle-to-work Scheme
- Flu Jabs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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