Business Development Associate supporting HR and Talent Transformation Practice by engaging and nurturing Marketing Qualified Leads. Collaborating with senior sales and practice leaders to convert leads effectively.
Responsibilities
Respond to inbound inquiries and follow up with Marketing Qualified Leads (MQLs)
Conduct structured outreach via email, phone, and digital channels to nurture MQLs and convert them into Sales Qualified Leads (SQLs)
Assess lead fit and readiness using defined qualification criteria
Maintain a clean, accurate CRM pipeline with timely updates and activity tracking
Coordinate with practice leadership to schedule discovery calls, demos, or consultations once leads reach SQL status
Support the development of proposals, presentations, and tailored HR solutions in partnership with senior team members
Use LinkedIn and other relevant platforms to engage with active MQLs and support ongoing nurturing efforts
Leverage existing firm content to advance active conversations and accelerate lead engagement
Requirements
1–3+ years of experience in inside sales, business development, or sales development (HR or staffing experience a plus)
Experience using CRM systems (e.g., Microsoft Dynamics, HubSpot)
Strong understanding of social media platforms, especially LinkedIn
Excellent verbal and written communication skills
Comfortable initiating proactive outreach to warm leads and engaging decision-makers
Self-motivated, goal-oriented, and capable of working independently or collaboratively
Understanding of HR terminology, processes, and services
Experience with content engagement or social selling on LinkedIn
Basic analytics skills to assess lead engagement and track performance
Ability to adapt quickly and manage multiple priorities
Benefits
Professional development opportunities
Benefits that directly impact mental, physical and financial wellness
Work Flex program including fully remote options, hybrid approaches, or office work
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