AI Success Strategist driving customer success through AI initiatives at Zendesk. Owning the AI roadmap and delivering measurable business impact for key customers.
About the role
- CRM Marketing Manager for DACH Nursing Team at AMBOSS. Focus on multichannel campaigns to support nurses' needs and engagement.
Responsibilities
- Focus on implementing and optimizing multichannel campaigns and automations using Braze
- Drive content-aware CRM execution by identifying existing AMBOSS content to repurpose within CRM flows
- Prepare content briefs for new assets across email, push, and in-product messaging
- Develop subject lines, CTAs, copy outlines, and message tests to improve engagement and maximize channel ROI
- Create full content outlines for email templates and collaborate with design and product marketing teams
- Support delivery of all CRM activity in key markets, including optimization, reporting, and performance tracking
- Support experimentation and rollout of new CRM channels for AMBOSS
- Use data and customer insights to continuously improve engagement and drive growth in the nurses segment
Requirements
- Experience in a multichannel CRM environment (mobile/email/web)
- Excellent German writing and editing skills (native-level/C2)
- Growth mindset with an interest in experimenting with messaging, tone, subject lines, and content formats
- Strong interest in content strategy
- Familiarity with marketing automation platforms (e.g., Braze, HubSpot)
- Basic knowledge of HTML and CSS
- Strong communication skills and ability to align stakeholders
Benefits
- Innovative benefits package designed to support financial, physical, and mental wellbeing
- Employee benefits that help you feel valued and empowered
- Work–life harmony
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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