Senior Associate responsible for managing brand assets and executing integrated marketing campaigns at PwC. Collaborating across teams, ensuring compliance, and driving brand equity in a competitive market.
About the role
- Data Specialist enabling marketing initiatives through data insights and analytics for Cloudflare. Collaborating across teams to deliver actionable insights and govern data processes.
Responsibilities
- Develop infrastructure to deliver actionable insights: Solution across multiple tool sets. including Adobe Analytics, GA4, Salesforce, and BigQuery. Leverage multipoint architecture to deliver robust dashboards to drive customer journey insights and segment creation for personalization activities.
- Stitch & synthesize data: Query, extract, and blend large datasets from multiple sources including our web analytics platform, BI database, CRM, and marketing automation platforms.
- Champion data-driven culture: Advocate for data literacy within the marketing organization, proactively sharing insights in internal communication forums and helping stakeholders ask the right questions.
- Govern tag management: Implement tracking across our TMS platforms: Zaraz, GTM, Adobe Launch
- Pixel governance and management: Deliver requirements to marketing engineering teams for pixel deployment. Audit properties for pixel counts and relevance.
Requirements
- 6+ years experience working in a large B2B, D2C, SaaS, or enterprise cloud company
- 5+ years of experience in a data analytics role, preferably within marketing, web analytics, or product analytics
- 5+ years experience implementing data analytics tracking systems.
- Deep, hands-on experience with at least one enterprise-level web analytics platform (e.g., Adobe Analytics, Google Analytics 4, etc.) in a very high web traffic environment
- Experience with A/B/n testing implementations
- Experience with data warehouses like BigQuery, Snowflake or similar
- Proficiency in SQL for querying complex, large-scale datasets
- Knowledge of statistical programming languages, such as Python or R is a plus
- Familiarity with analyzing data from CRM (e.g., Salesforce) and Marketing Automation (e.g., Marketo) platforms to create a full-funnel view
- Proven expertise in creating impactful dashboards and data visualizations using tools like Tableau, Looker Studio, etc
- Exceptional communication and storytelling skills, with the ability to translate analytical findings into clear, concise, and actionable recommendations
- Bachelor's degree in a quantitative field (e.g., Statistics, Economics, Computer Science, Mathematics) or equivalent practical experience is preferred.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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