Marketing intern supporting the development and implementation of strategies and concepts for clients. Collaborating with the team on various marketing activities across digital and live platforms.
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Hybrid Senior Marketing Manager, Government
Posted 3 days ago
About the role
- Senior Marketing Manager developing Clio's growth strategy for government legal teams. Focusing on expanding reach, building relationships, and driving results in the public sector.
Responsibilities
- Develop Clio's growth strategy for government legal teams — including federal, provincial/state, municipal legal departments, public defenders, and legal aid organizations — identifying marketing opportunities that can unlock significant expansion in this segment;
- Design and execute multi-channel marketing programs tailored to the government buyer journey, accounting for longer decision cycles, procurement requirements, and institutional buying processes;
- Build awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public sector legal community;
- Align Government Channel Partners and Resellers on an integrated go to marketing strategy;
- Analyze Clio's marketing and sales funnel for the government segment, identify friction points, and implement strategies to improve conversion at every stage;
- Partner closely with Sales, Revenue Operations, and the extended Marketing to align on messaging, gather feedback, and ensure programs are driving results;
- Develop a deep understanding of government legal teams — their mandates, pain points, technology adoption patterns, and procurement constraints — and share these insights across the team;
- Maintain scalable, end-to-end programs designed with specific goals aligned to the government segment's growth trajectory.
Requirements
- 7-10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences;
- Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations;
- Experience working directly and activating Government resellers and channels partners on joint GTM strategies;
- Excellent analytical skills and experience measuring and optimizing data-driven marketing programs;
- Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines;
- Strong communication, presentation, project management, and writing skills — including the ability to craft messaging that resonates with institutional and compliance-focused buyers;
- Comfort making decisions with imperfect information in an emerging, high-growth environment;
- Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline.
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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