Marketing Engineer focused on chiller business unit for HVAC company Daikin. Responsible for product development, marketing strategies, and supporting sales teams with key information.
About the role
- Solutions Marketing Manager partnering with Business Units to execute marketing plans for B2B clients. Collaborating with marketing team and leveraging AI tools for strategic campaigns and evaluations.
Responsibilities
- Partner with each Business Unit to develop and calendar marketing plans aligned with growth priorities
- Lead BU-specific programs across formats such as client success stories, case studies, presentations, email, paid digital, social and events
- Collaborate with the marketing team to ensure consistency in design, message and tone across all channels
- Develop and refine content for BU campaigns including client stories, case studies and supporting materials
- Work with BUs and Sales Operations to package Walker’s offerings into market-ready solutions for campaigns and sales initiatives
- Ensure all content reflects Walker’s brand strategy and reinforces our position as a leader in Experience Management consulting
- Leverage ChatGPT and Microsoft Copilot to streamline idea generation, writing and campaign planning
- Collaborate with team members to evaluate campaign results and apply insights to future efforts
- Guide channel strategy and motivate marketing teammates to produce impactful, on-brand work
- Coordinate with cross-functional partners to gather input and keep marketing projects on schedule
- Other duties as assigned
Requirements
- Bachelor’s degree in Marketing, Communications or related field or relevant experience.
- 6+ years of experience in B2B or professional services marketing
- Experience developing and executing integrated marketing plans
- Familiar with partner or channel marketing models
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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