Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Executive managing social media content and audience engagement for Oner Active's fitness brand. Involves content creation and strategy implementation in a hybrid work setup.
Responsibilities
- Develop the activity and content calendar for social media.
- Champion social media and ensure effective use within the wider marketing strategy.
- Ideate and coordinate creation of social media content in line with campaign priorities.
- Maintain knowledge of new and emerging technologies and approaches to social media and review plans as a result of the changes and trends in the social sphere
- Protect the brand image by monitoring conversations across social media channels and implementing appropriate responses and proactive initiatives
- Ensure that all always-on content across all social media channels are published on time.
- Manage posting calendars and ensure timely content delivery across platforms.
- Compile social media analytics reports to track performance and provide actionable insights for growth.
- Develop, create and edit high-quality, engaging content for Oner Active’s social media platforms, including Instagram, TikTok, Facebook, YouTube, LinkedIn and Pinterest
- Be a champion of visual content creation for social media channels including but not limited to dynamic video (reels, infeed and IGTV content, TikTok) written and graphic content
- Produce original content such as ‘behind the scenes’ assets, reels and other social-first deliverables
- Ideate and create in-house TikToks that are fresh, engaging and trend-led
- Create reactive social content in relation to key events, social media trends, relevant celebrities and influencers that will resonate with our audience
- Actively champion new ideas and initiatives and engage with relevant stakeholders across the organisation to deliver these in an impactful manner
- Work closely with the campaign team to create briefs for the in-house creative team in relation to the generation of social-led assets from existing imagery alongside Social Media Coordinator
- Liaise with other departments to source relevant assets for use on social channels
- Create creative briefs for our partnership team to produce authentic and impactful content
Requirements
- 2+ social media experience within fashion, luxury, beauty, sports or lifestyle brands
- Deep interest of social media landscape, various platforms and trends within social
- Strong editing skills including reels and video app editing knowledge (e.g Adobe Creative Cloud, Canva, Final Cut Pro)
- In-depth knowledge of social media platforms, and best practices
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Strong organisational skills and attention to detail
- Good copywriting skills
- Creative thinker who is passionate about developing new and engaging social ideas
- Exceptional time-management abilities
- Flexibility to adapt to changing priorities and feedback
Benefits
- 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
- 5% employer match salary sacrifice pension scheme
- Generous Oner Active discount plus regular office sample sales
- Free Evolve You subscription
- Private Healthcare with Vitality including optical and dental
- Monthly wellness allowance and team workout classes
- Start-up culture - the chance to learn and make a real impact
- Great employee events like our Summer party, Christmas party and team away days
- Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
- Dog friendly office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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